Social media has become an integral part of our lives, and so is social media engagement. In simple words, social media engagement is the level of interaction between a brand or an individual and its audience on social media platforms. This interaction can be measured in likes, comments, shares, mentions or even hashtags.
Social Media Engagement refers to interactions that take place on various social media channels such as Facebook, Twitter, Instagram etc. It includes activities like commenting on posts, liking them or sharing them with your followers.
A high level of social media engagement indicates that your content resonates well with your audience which leads to increased brand awareness and loyalty towards the business. Engaged followers are also more likely to share the content they find interesting with their friends which enables the business reach a wider audience without added efforts.
There are several ways a business can help boost their online presence through higher levels of engagements such as;
Each technique takes creativity but using all combined will lead you to saturated burstiness!
Measuring social media engagements probably one of tbe most crucial steps for any marketer keeping.it mind here are some metrics:
1) Likes - Measured when someone approves of the post by clicking thumbs up icon.
2) Comments - The number reflects how many people have taken time out giving feedback related positive/negative regarding particular post.
3) Shares - Shows how many users shared that specific post .
4) Mentions - These reflect direct calls from user(s).
5) Hashtags - these strengthen businesses' visibility for public relating keywords .
With all above listed metrics , marketers can analyze interactions revolving around certain posts and adjust their social media strategy accordingly.
Even though there are many great beneficial aspects to increase engagement on social media, a few challenges we face may limit each upward spiral. A clean two-way communication in case of negative feedback, reliable amplification through genuine influencers, lack of resources such as selection bias for certain channel could all affect the amount of engagements that an account would have normally received .
Effective social media marketing is never complete unless you have found yourself drowned within interactions from your audience . Building authenticity in online presence becomes rather easier with increased engagement levels , allowing businesses to do more to communicate effectively by producing value-adding content once again highlighting delightful experiences inviting higher number visits/comments/shares/mentions!
1) 'The Art of Social Media: Power Tips for Power Users', Guy Kawasaki and Peg Fitzpatrick
2) 'Contagious: How To Build Word Of Mouth In The Digital Age', Jonah Berger
3) Crush It!: Why Now Is The Time To Cash In On Your Passion, Gary Vaynerchuk
4) `Jab, Jab, Jab Right Hook: How to Tell Your Story in a Noisy Social World´ , Gary Vaynerchuk
5) ‘Groundswell’, Charlene Li and Josh Bernoff
