Social Commerce is the fusion of social media and e-commerce. It is a relatively new concept that has taken the digital world by storm. It is an innovative way of selling products online which enables the customers to shop and purchase within their social media feeds.
In a nutshell, Social Commerce refers to the selling of products directly through social media platforms. It is a unique way for businesses to use their social media presence to sell products, engage customers, and build brand loyalty.
Social commerce works by allowing customers to browse and purchase products from within their social media feeds. This means that businesses can showcase their products directly on platforms such as Facebook, Instagram, Twitter, and Snapchat.
Social Commerce offers a wide range of benefits for both consumers and businesses alike. For consumers, it provides a seamless online shopping experience with fewer clicks and distractions. For businesses, it enables them to reach a wider audience and increase sales by providing personalized product offerings.
Social Selling involves selling products through individual social media profiles or messaging apps. Whereas Social Commerce involves selling products directly through the official business page on social media platforms.
Social Commerce has completely transformed Digital Commerce by offering customers an immersive shopping experience within their familiar social media environments. This has increased customer engagement and allowed businesses to reach new audiences with ease.
With the majority of customers accessing social media platforms through mobile devices, it is crucial for businesses to optimize their online shopping experience for mobile devices. This includes implementing mobile-optimized websites and enabling easy mobile payments.
Some popular Online Payment Systems used in Social Commerce include PayPal, Stripe, Square, Amazon Pay, Apple Pay, and Google Wallet.
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