If you're looking for a powerful SEO outreach and backlink building strategy, skyscraping is your answer. This content creation technique has been gaining popularity among marketers, thanks to its effectiveness in generating quality backlinks for your website.
What is Skyscraping?
Skyscraping is a content marketing strategy that involves creating high-quality, comprehensive, and informative content that's better than what's already available on the internet. The goal is to create content that stands out from the rest and attracts backlinks from other websites.
How Does Skyscraping Work?
The process of skyscraping involves the following steps:
- Identify a keyword that you want to target.
- Research the top-performing content for that keyword.
- Create content that's better than what's already available.
- Reach out to websites that have linked to similar content in the past and ask them to link to your content instead.
By creating better content than what's already available, you increase your chances of attracting backlinks from other websites.
What are the Benefits of Skyscraping?
Skyscraping has several benefits for your SEO strategy, including:
- Increased visibility: By attracting quality backlinks, you increase your website's visibility in search engine results pages (SERPs).
- Improved credibility: High-quality backlinks from reputable websites improve your website's credibility and authority in your niche.
- More traffic: Backlinks from other websites can also drive traffic to your website, increasing your potential customer base.
How Can You Implement Skyscraping in Your Content Marketing Strategy?
To implement skyscraping in your content marketing strategy, follow these steps:
- Identify a keyword or topic that you want to target.
- Research the top-performing content for that keyword or topic.
- Create comprehensive and informative content that's better than what's already available.
- Reach out to websites that have linked to similar content in the past and ask them to link to your content instead.
Remember, the key to success with skyscraping is to create content that's better than what's already available.
What are the Best Practices for Skyscraping?
To get the most out of skyscraping, follow these best practices:
- Research your keyword or topic thoroughly to identify gaps in existing content.
- Create comprehensive and informative content that fills those gaps.
- Ensure your content is visually appealing and easy to read.
- Reach out to websites that have linked to similar content in the past and personalize your outreach message.
- Follow up with websites that don't respond to your initial outreach message.
What are Some Examples of Successful Skyscraper Content?
Here are some examples of successful skyscraper content:
- Brian Dean's "Google's 200 Ranking Factors: The Complete List"
- Neil Patel's "The Advanced Guide to SEO"
- Moz's "Beginner's Guide to SEO"
These pieces of content were successful because they offered comprehensive information on popular topics while also providing a unique perspective.
Skyscraping can be a highly effective link building tactic when executed properly. By creating better content than what's already available, you increase your chances of attracting quality backlinks from other websites. Implement skyscraping in your content marketing strategy today and watch your website's visibility, credibility, and traffic grow.
References:
- Dean, B. (2013). Google’s 200 Ranking Factors: The Complete List. Backlinko.
- Patel, N. (2015). The Advanced Guide to SEO. Quick Sprout.
- Moz. (2021). Beginner’s Guide to SEO. Moz.com.
- Fishkin, R., & Moz Staff. (2016). The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. Moz.com.
- Pulizzi, J., & Barrett, R. (2013). Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. CMI Books.
