SKU (Stock Keeping Unit) is a unique identification code or number that helps in managing inventory levels and tracking sales. Every product in an e-commerce store has its own SKU number, which is used to differentiate it from other products.
In this post, we will answer the six most popular questions about SKU numbers and their relevance in e-commerce, Ad Tech, SEO, Email Marketing, and Content Marketing.
An SKU number is a unique code assigned to each product in an inventory management system. It helps in tracking sales and inventory levels for each product.
SKU numbers are important for e-commerce because they help in effective inventory management. They help in identifying the stock availability of each product, which helps businesses to maintain optimum stock levels and prevent stockouts.
In Ad Tech, SKU numbers are used to track the performance of advertising campaigns. By assigning unique SKU numbers to different ad campaigns, businesses can track conversions and measure ROI (Return on Investment) more effectively.
SKU numbers can have an impact on SEO if they are included in the product URL. By including the SKU number in the URL, it can make it easier for search engines to identify the specific product page.
Email marketers use SKU numbers to personalize their email campaigns by including specific product recommendations based on previous purchases or browsing history.
Content marketers use SKU numbers to create more targeted content that is relevant to specific products. By including SKUs within content such as blog posts or social media posts, businesses can drive more targeted traffic and increase conversions.