Shareable content is a term used to describe content that can be shared on social media and other online platforms. It is the type of content that people are willing to share with their friends, family, and followers because it is informative, entertaining, or inspiring. Creating shareable content is crucial for businesses looking to expand their reach and drive traffic to their website. In this post, we'll answer some of the most common questions about shareable content.
The purpose of creating shareable content is to increase brand awareness and engagement. When people share your content on social media, it becomes visible to their friends and followers, which increases your reach. Shareable content also helps build trust with your audience by providing them with valuable information that they can use in their daily lives.
Some examples of shareable content include viral videos, infographics, memes, product reviews, how-to guides, and listicles. The key to creating shareable content is to ensure that it evokes emotions such as laughter, awe, surprise, or empathy.
One of the most popular viral marketing tactics for creating shareable content is social media optimization (SMO). This involves optimizing your social media profiles and posts so that they are easily shareable by your followers. Another tactic is user-generated content (UGC), which involves encouraging your audience to create their own content about your brand.
There are several ways to distribute your shareable content such as sharing it on social media platforms like Facebook, Twitter, LinkedIn or Instagram. You can also publish it on your website or blog and promote it through email marketing campaigns or influencer marketing collaborations.
To measure the success of your shareable content, you can track the number of shares, likes, comments, and views it receives on social media. You can also use tools like Google Analytics to track traffic to your website or blog.
There is no set frequency for creating shareable content. However, it is essential to create content on a regular basis to keep your audience engaged and interested in your brand. You can aim to create one or two pieces of shareable content per month or more frequently depending on your resources.
Creating shareable content has several benefits such as increasing brand awareness and engagement, driving traffic to your website, building trust with your audience, and improving your search engine rankings.
