Understanding  SEO Silo


If you want to improve your website’s SEO structure and site structure, you might have come across the term “SEO silo”. SEO silos are an effective content architecture strategy that can help you rank higher on search engines. In this post, we’ll explore what SEO silos are, how they work and how to implement them on your website.

What are SEO Silos?

SEO silos refer to a website architecture technique that involves organizing content into distinct groups or categories based on their relevance to specific keywords. In other words, it’s a way of grouping related content together to make it easier for search engines and users to understand your site’s structure.

How do SEO Silos work?

SEO Silos work by creating a hierarchy of content on your website that is organized around specific keywords. Each silo focuses on a specific topic and contains related pages or posts. This approach helps search engines understand the content of the website more easily, thus improving rankings for each of the keywords.

How do I create an SEO Silo?

To create an SEO silo, you need to follow these steps:

  1. Determine your main keyword: Choose a keyword or phrase that best represents your target audience.
  2. Identify secondary keywords: Identify secondary keywords that are relevant to your main keyword.
  3. Create content clusters: Group related pages or posts around the secondary keywords.
  4. Link pages within the cluster: Link pages within the cluster together using relevant anchor text.
  5. Create a hub page: Create a hub page that links all the clusters together using the main keyword as the anchor text.

What are the benefits of using SEO Silos?

Using SEO silos provides several benefits such as:

  1. Better site structure: It improves your site structure by organizing your content around specific topics.
  2. Improved rankings: It helps search engines understand your content better, thus improving your rankings for specific keywords.
  3. Better user experience: It makes it easier for users to find the information they are looking for on your website.
  4. Increased traffic: It helps to drive more targeted traffic to your website.

How do I implement SEO Silos on my website?

To implement SEO silos on your website, you need to:

  1. Audit your current site structure: Determine if there are any current silos or clusters that can be optimized.
  2. Identify primary and secondary keywords: Choose the focus keyword and secondary keywords for each silo.
  3. Create content clusters: Develop content around each keyword cluster.
  4. Link pages within the silo: Link related pages within a silo together using relevant anchor text.
  5. Create a hub page: Build a hub page that links all the related clusters together using the main keyword as anchor text.


SEO Silos are an effective website architecture strategy that can improve your site structure, rankings, and overall user experience. By following the steps outlined above, you can implement this strategy on your website to achieve better results in search engine rankings.


  1. "The Art of SEO" by Eric Enge, Stephan Spencer, and Jessie Stricchiola
  2. "SEO Fitness Workbook" by Jason McDonald
  3. "Search Engine Optimization All-in-One For Dummies" by Bruce Clay
  4. "SEO Made Simple" by Michael H. Fleischner
  5. "Search Engine Optimization For Dummies" by Peter Kent
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