SEO or Search Engine Optimization is the process of optimizing websites and digital content to rank higher in search engine results pages. SEO plays a crucial role in driving organic traffic to a website, which can ultimately lead to better conversions and revenue. One of the most important aspects of SEO is conducting an SEO review, also known as an SEO audit.
In this article, we will explore everything you need to know about conducting an effective SEO review.
An SEO review is a comprehensive analysis of your website's current performance on search engines. This includes analyzing both on-page and off-page factors that affect your website's visibility on search engines like Google.
Some key elements that are analyzed during an SE0 review include:
Conducting regular reviews or audits for your site's SE0 helps identify issues that may be impacting its ranking negatively. Once these issues are identified, corrective measures can then be taken to fix them promptly.
At the same time, monitoring trends over time from different reviews help determine whether particular strategies have altered any changes observed previously positively or negatively in rankings in SERPs.
SE0 optimization comprises two categories: on-page (or technical) optimization and off-page (or non-technical) optimization.
On-page optimization deals with technical factors responsible for improving visibility within the web page itself while Off-pages dealt with all marketing endeavors done outside their platform or webpage.
On-page optimisation Factors:
It generally depends on how regularly the website has new updates or changes to its content.
If your website experiences infrequent significant changes and is relatively stable, you may conduct audits quarterly. At the same time, it will be advisable to perform monthly reviews for websites frequently updated with new pages of texted images daily.
Once an SEO review has been conducted, a detailed report is prepared outlining issues affecting the site's rankings.
These reports should guide decision making in implementing search engine optimizer recommendations like improving Page speeds by compressing Images or choosing better keywords instead of stuffing contents with irrelevant phrases that affect UX.
Happy optimizing!
