Understanding  SEO Friendly URLs

In the world of search engine optimization (SEO), URL optimization techniques play a vital role in increasing website traffic and visibility. SEO-friendly URLs are not only easy to read for humans, but also easily understandable by search engine crawlers. In this guide, we’ll explore everything you need to know about URL best practices – from length and readability to structure and design.

What Are SEO-Friendly URLs?

SEO-friendly URLs are those that follow certain guidelines to improve their rankability on search engines like Google or Bing. They should be simple in structure, use keywords that describe the content on the page, and avoid extraneous elements like session IDs or tracking parameters.

Why Do You Need SEO-Friendly URLs?

Making your site’s URL structure more user- and bot-friendly can provide numerous benefits for both users and search engines. Some of these benefits include:

What Makes a Good URL?

A good URL is short, descriptive, readable by humans as well as bots alike,and structured using logical hierarchy.Mostly,it has three major components such as:

1) Protocol identifier i.e HTTP/HTTPS.

2) Domain name

3) Path specifiying unique resource location

Unique urls with no duplicates are advisable because they allow differentiation between pages.

However,a typical url must possess these qualities;

  -short length

  -easy readibilty

  -consistent format

  -Avoidance of special characters

How Long Should Your URL Be?

URLs should ideally be kept under 100 characters long.Make sure someone could see your entire link without having it cut off anywhere

Does Shorter Url Provide Better Ranking Than Longer Ones?

Yes,Limited researches establish shorter urls have higher ranking chances, however,it is not guaranteed as quality of the content also counts.

How to Create SEO-Friendly URLs?

Creating an SEO-friendly URL starts with defining a clear hierarchy or folder structure. This can be done through categorizing pages based on their specific focus and support business objectives.While creating seo friendly url ,keep in mind these points;

1)Use lower case letters

2)Avoid stop words such as 'a' ,'and',etc.

3)Separating keywords with hyphens

4)Exclude special characters and unnecessary symbols


Optimizing your URLs for search engines requires attention to detail,sred design skills,planning,and a deep understanding of how users interact with web content.By following best practices for URL optimization,you can increase visibility and improve user experiences.Refer below books by experts authority for more information about URL optimization techniques.


  • Title: Search Engine Optimization (SEO): An Hour a Day
    Author: Jennifer Grappone & Gradiva Couzin
  • Title: The Art of SEO: Mastering Search Engine Optimization
    Authors: Eric Enge, Stephan Spencer, Jessie Stricchiola
  • Title - The Google Checklist – Website EditionAuthor - Alyssa Martin & Michael Cottam

-Title :Link Building Mastery by Peter Kent

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