Understanding  SEO Friendly URL

Having a website with great content is only half the battle in attracting online traffic. If your website fails to follow URL optimization techniques, it can negatively impact your search engine rankings and overall visibility. This is where having an understanding of SEO-friendly URLs becomes critical.

What are SEO Friendly URLs?

SEO-friendly URLs are web addresses that have been optimized for both users and search engines. They help clarify the purpose of a specific page, provide helpful navigation cues for visitors, and aid in organizing site structure.

Why Are They Important?

Having proper URL best practices implemented on a site plays a significant role in improving its ranking on Google's SERPs. It helps match user intent quickly by giving context about what the webpage contains before someone clicks through to view it.

Here are some creative answers to common questions:

How Do You Write SEO-Friendly URLs?

When writing SEO-friendly URLs, here are some dos and don'ts:

  • Do keep them short and descriptive
  • Don’t use dynamic or excessively long strings
  • Do use hyphens (-) instead of underscores (_) or spaces
  • Don’t keyword stuff; avoid exact-match domains

What Is URL Rewriting?

URL rewriting refers to modifying the characters within your Website Address (URL) while still ensuring that visitors land at their intended target pages correctly. Thus helping you maintain high-quality links even as sites evolve over time.

Can You Provide Examples Of Good & Bad SEOfriendly Urls?

The following examples demonstrate well-crafted versus mismanaged URLs -
Good Example: http://www.example.com/digital-marketing-seo-offsite-tips/
Bad Example: http://example.com/34plfjddf-new-site&000056?=seo/682

Does A URL Structure Impact Search Engine Optimization(SEO)?

Yes! An organized URL hierarchy that follows logical categories (like /blog/)and subpages /blog/marketing/) makes it easier for both users and search engine bots to navigate your site. Easily understandable URLs that help with the organization of content are a win-win for SEO.

What Best Practices Help Optimize Your URL?

Some best practices that can be incorporated include:

  • Using canonicalization properly
  • Follow an easy-to-understand URL structure
  • Optimizing the page's title tag & meta description
  • Ensuring internal links on your website direct back to critical pages


Here are five great reads you should check out:

  1. "SEO 2022 The Ultimate Guide": by Steven Williams.
  2. "Search Engine Optimization All-In-One For Dummies" By Bruce Clay and Susan Esparza, published in 2019.
  3. “The Art of SEO”: Mastering Search Engine Optimization, By Eric Enge, Stephan Spencer & Jessie Stricchiola.
  4. “Searchmetrics Study : Rank Correlation 2021 for Google US.” (Collection of insights)
  5. “Moz Blog”(millions receive updates every week)
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