Having a website with great content is only half the battle in attracting online traffic. If your website fails to follow URL optimization techniques, it can negatively impact your search engine rankings and overall visibility. This is where having an understanding of SEO-friendly URLs becomes critical.
SEO-friendly URLs are web addresses that have been optimized for both users and search engines. They help clarify the purpose of a specific page, provide helpful navigation cues for visitors, and aid in organizing site structure.
Having proper URL best practices implemented on a site plays a significant role in improving its ranking on Google's SERPs. It helps match user intent quickly by giving context about what the webpage contains before someone clicks through to view it.
Here are some creative answers to common questions:
When writing SEO-friendly URLs, here are some dos and don'ts:
URL rewriting refers to modifying the characters within your Website Address (URL) while still ensuring that visitors land at their intended target pages correctly. Thus helping you maintain high-quality links even as sites evolve over time.
The following examples demonstrate well-crafted versus mismanaged URLs -
Good Example: http://www.example.com/digital-marketing-seo-offsite-tips/
Bad Example: http://example.com/34plfjddf-new-site&000056?=seo/682
Yes! An organized URL hierarchy that follows logical categories (like /blog/)and subpages /blog/marketing/) makes it easier for both users and search engine bots to navigate your site. Easily understandable URLs that help with the organization of content are a win-win for SEO.
Some best practices that can be incorporated include:
Here are five great reads you should check out:
