A search engine friendly redirect is a process of automatically sending website visitors and the search engines from an old URL to a new one. Proper redirects are crucial for maintaining the SEO value of your website and preventing broken links.
A 301 redirect can pass on up to 99% of the original page's ranking power, which means that it helps in retaining maximum link value while changing URLs or site structures. Some other benefits include:
Redirects created with SEO in mind create a better user experience, reduce load times, improve traffic distribution, prevent link-related errors, and help maintain transparency with Google bots. Here are some best practices for creating these types of redirects:
Most website owners rely on their web developers or many automated software tools available online to set up proper
SEO-friendly redirections..Yet , here's what happens behind-the-scenes when setting up such redirects .
Step 1: Identify which pages need mapping
*Step2: Map them accordingly using HTTP response codes *
Step3: Check results
If done carefully following Best practices for creating efficient Shand google-bots friendly redirection they wouldn't interrupt your overall active growth metrics.
In most cases, having a couple of redirects is nothing to worry about. However it’s true that having multiple 301 redirection can negatively impact your website's SEO (Search Engine Optimization) success.
It's essential to ensure whether there are any highly-performing links or traffic sources pointing towards the page scheduled for removal. In such cases , it would be better if you're planning to create another site make sure you avoid carrying over these undesired elements.
