Are you struggling to reach your target audience through organic search results? Do you want to increase website traffic and generate leads quickly? Search Engine Advertising might be the answer to your problems!
With Pay Per Click (PPC) ads, like AdWords and Bing Ads, you can bid on keywords related to your business and have your ad appear above the organic search results. Display Ads also allow you to show visual ads on websites that are relevant to your target audience.
Here are the answers to the 6 most popular questions about Search Engine Advertising:
Search Engine Advertising (SEA) is an advertising method that allows businesses to place ads on search engine results pages (SERPs). Advertisers bid on specific keywords that are relevant to their business and pay each time someone clicks on their ad.
Pay Per Click is a model of Search Engine Advertising where advertisers pay a fee each time someone clicks on their ad. Advertisers bid on specific keywords related to their business and the highest bidder wins the placement in the SERP. The fee paid by the advertiser is based on how competitive the keyword is and how much they are willing to spend per click.
AdWords is Google’s PPC advertising platform while Bing Ads is Microsoft’s equivalent for Bing search engine. Both platforms use an auction system where advertisers bid on keywords for ad placement on the SERP. Advertisers have control over their budget, ad copy, targeting options, and more.
Display Ads are visual ads (such as banner ads or video ads) that appear on websites across the internet. Advertisers can use Display Ads to reach their target audience based on demographics, interests, and behavior. Display Ads can be purchased through AdWords, Bing Ads, and other advertising networks.
Search Engine Advertising is a powerful tool for Digital Marketing because it allows businesses to reach their target audience quickly and efficiently. SEA can drive traffic to your website, generate leads, and increase sales. Additionally, SEA can complement other digital marketing efforts like SEO and social media marketing.
The benefits of Search Engine Advertising include:
If you're ready to boost your Digital Marketing strategy with Search Engine Advertising, consult with a PPC expert or take a course to learn more about PPC best practices.
