Understanding  Rich Pin

Are you using Pinterest as part of your social media marketing strategy? If so, have you heard of Rich Pin? Rich Pin is a feature on Pinterest that allows you to add extra information to your pins, making them more informative and engaging. In this post, we will explore the benefits of Rich Pin and answer the most popular questions about it.

What is Rich Pin?

Rich Pin is a type of pin that includes extra information from your website. It uses Social Meta Tags and OG Protocol to display the title, description, and image on Pinterest. This means that when someone pins your content, the information is automatically shared with their followers.

What are the benefits of using Rich Pins?

There are many benefits to using Rich Pins. Here are some of them:

  • Improved Visibility: Rich Pins stand out on Pinterest feeds because they have more content than regular pins. This makes them more likely to be clicked on and shared by users.
  • Increased Engagement: By providing more information about your content, Rich Pins make it easier for users to engage with it. This can lead to increased repins, likes, comments, and clicks.
  • Better SEO: Rich Pins use Social Meta Tags, which can improve your website's SEO by providing search engines with more information about your content.
  • Enhanced Branding: By adding your logo or other branding elements to your Rich Pins, you can create a more cohesive brand experience for users.

How do I set up Rich Pins?

Setting up Rich Pins is easy. You just need to add some code to your website's header section and validate it with Pinterest. Here are the steps:

  1. Add Social Meta Tags to your website's header section.
  2. Apply for Rich Pin validation on Pinterest.
  3. Wait for Pinterest to review and approve your request.
  4. Once approved, start adding rich metadata to your pins.

What types of Rich Pins are available?

There are currently six types of Rich Pins available:

  1. Article
  2. Product
  3. Recipe
  4. Movie
  5. Place
  6. App

Each type has its own set of metadata fields that you can add to your pins.

Can I use Rich Pins with Social Bookmarking sites?

Yes! In fact, because Social Bookmarking sites like Pinterest rely heavily on visual discovery, using Rich Pins can be even more effective than regular pins.

How do I measure the success of my Rich Pins?

You can measure the success of your Rich Pins by tracking key metrics such as repins, clicks, and engagement rates. You can also use analytics tools like Pinterest Analytics or Google Analytics to get a deeper understanding of how users are interacting with your content.


  1. "Pinterest Power: Market Your Business, Sell Your Product", by Jason G.Miles
  2. "The Visual Social Media Marketing Revolution: Learn How To Use Instagram,Pinterest,Youtube,Twitter,Facebook And Tumblr To Grow Your Business", by Cynthia Bartz
  3. "Pinterest For Business: Step-By-Step Guide To Increase Traffic & Sales (Marketing Mastery)", by Noah Gray
  4. "Social Media Marketing Workbook: How to Use Social Media for Business (2020 Updated Edition)", by Jason McDonald
  5. "Pinterest Savvy: Strategies, Plans & Tips To Grow Your Business With Pinterest", by Melissa Taylor
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