As a digital marketer, you're always looking for ways to optimize your website for search engines. One way to do this is by using relative links. If you're not familiar with them, read on to learn more!
A relative link is a hyperlink that points to a file or directory that is located in the same website as the page it's on. In contrast, an absolute link points to a specific location on the web using its full URL.
Relative links can have a positive impact on your website's SEO. Since they point to internal pages within your site, they help search engines understand the structure of your website and how pages are related to each other.
Relative links can be used in various aspects of digital marketing such as social media marketing, video marketing, and content marketing. By using relative links in your social media posts, you can drive traffic back to your website and boost your organic search rankings. In video marketing, you can include relative links in video descriptions or overlays to encourage viewers to visit your site. And in content marketing, relative links can help create a better user experience by linking related articles together.
When using relative links on your website, it's important to follow best practices. Always test your links before publishing them to ensure they work correctly. Also, make sure that your internal linking structure makes sense and that you're linking to relevant pages within your site.
One potential downside of using relative links is that they can break if you move or rename files within your website. However, this can be mitigated by using tools like redirects or canonical tags.
Implementing relative links is relatively simple. To create a relative link, simply enclose the file or directory name in a set of double quotes and precede it with a forward slash. For example, "example-page.html" would become "/example-page.html".
