As a marketer, you know how important it is to protect your brand's image. One way to do that is to use register marks. So, what are register marks? Why are they important? How do they work? Keep reading to find out.
Register marks work by providing a reference point when aligning the different colors in your design. They help printers make sure that each color layer lines up correctly so that the final print looks crisp and clean.
You should use register marks on any artwork that will be printed with multiple colors. This includes advertising materials, email marketing campaigns, digital marketing materials, ad tech designs, and content marketing pieces.
While it's possible to design without register marks, it's not recommended. Without them, you risk having misaligned colors in your final print, which can make your brand look unprofessional.
To add register marks to your designs, simply place a small cross-shaped mark at each corner of your design. This will serve as a reference point for the printer when aligning the different color layers.
By using register marks in your designs, you can ensure high-quality prints that accurately represent your brand. Don't neglect this small but mighty detail next time you create marketing materials!