Real-time Auction

If you are looking for a way to boost your online advertising revenue, then real-time auction might be the answer. This automated bidding system allows advertisers to bid on ad space in real-time, resulting in a fast and efficient way to reach your target audience. In this post, we will answer the most popular questions about real-time auction, including its types and benefits.

What is a Real-Time Auction?

Real-time auction, also known as programmatic auction, is an automated bidding system that allows advertisers to buy ad space on websites or apps. The process works like this: Advertisers place a bid for an ad impression on a website or app. The highest bidder wins the auction and their ad is displayed to the user.

What are the Types of Real-Time Auctions?

There are two types of real-time auctions: First Price Auction and Second Price Auction.

First Price Auction: In this type of auction, the highest bidder wins and pays the price they offered.

Second Price Auction: The second-highest bidder wins but pays the price offered by the highest bidder plus one cent.

What is Automated Bidding?

Automated bidding is a feature of real-time auctions that allows advertisers to set bids automatically through algorithms. Advertisers can set different bids for different ad spaces based on their performance and target audience.

How Does Header Bidding Work?

Header bidding is a programmatic advertising method that allows publishers to offer their ad inventory to multiple ad exchanges simultaneously before making calls to their ad servers. This results in more demand for the publisher's inventory and higher prices for each impression.

What are the Benefits of Real-Time Auctions?

Real-time auctions provide several benefits for both advertisers and publishers:

How Can Real-Time Auctions Help Publishers?

Real-time auctions can help publishers increase their revenue by providing access to a wider range of advertisers and ad networks. Publishers can also set minimum bids for their inventory, ensuring they receive fair prices for their ad space.


Real-time auctions are a game-changer in the programmatic marketplace, providing advertisers and publishers with a fast and efficient way to buy and sell ad space. By using automated bidding, header bidding, and different auction types, real-time auctions are driving up competition and prices in the advertising industry.


  • "Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time" by Oliver Busch
  • "Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python" by Thomas W. Miller
  • "Digital Advertising: Past, Present, and Future" by Jerry Wind and Catherine Tucker
  • "The Programmatic Advertising Book" by Maria Johnsen
  • "Advertising and Society: An Introduction" by Carol J. Pardun
Copyright © 2023 . All rights reserved.