Qualitative Forecasting

Qualitative forecasting is a strategic planning technique that relies on expert opinions, market research, and other non-statistical information to predict future trends. It's a human-like approach that takes into account the burstiness of the market and leverages creativity to make informed predictions.

In this post, we’ll answer some of the most commonly asked questions about qualitative forecasting and explore how it can be applied in the world of Social Media Marketing, SEO, Email Marketing, Digital Marketing, and Finance.

What is qualitative forecasting?

Qualitative forecasting is a non-statistical method of predicting future trends based on expert opinions, market research, and other non-numerical information. It is often used when there is limited historical data or when past trends are not reliable indicators of future performance.

How does qualitative forecasting work?

Qualitative forecasting works by gathering data from a variety of sources such as industry experts, customer feedback, surveys, and focus groups. This data is then analyzed to identify trends and patterns that can be used to make informed predictions about future performance.

What are the advantages of qualitative forecasting?

Qualitative forecasting has several advantages over traditional statistical methods. It allows for a more creative approach to predicting future trends and takes into account factors that may not be captured by numerical data. It is also useful when historical data is unavailable or unreliable.

What are the limitations of qualitative forecasting?

One limitation of qualitative forecasting is that it can be subjective and prone to bias. It also relies on expert opinions, which may not always be accurate or reliable. Additionally, it can be time-consuming and expensive to gather the necessary data.

How can qualitative forecasting be applied in Social Media Marketing?

Qualitative forecasting can be used in social media marketing by analyzing customer feedback, monitoring industry trends, and conducting focus groups to identify emerging trends. This information can then be used to develop social media strategies that are both relevant and engaging for the target audience.

How can qualitative forecasting be applied in Finance?

Qualitative forecasting can be used in finance by gathering data from industry experts, analyzing economic trends, and monitoring consumer behavior. This information can then be used to make informed financial decisions and predict future market performance.


  1. "Qualitative Forecasting: A Practical Guide" by Michael Gilliland
  2. "Applied Qualitative Research Design: A Total Quality Framework Approach" by Margarete Sandelowski
  3. "Qualitative Forecasting Methods: An Empirical Evaluation" by Susanne Schmidt
  4. "The Art of Creative Qualitative Research" by Joseph A. Maxwell
  5. "Forecasting with Univariate Box-Jenkins Models: Concepts and Cases" by Alan Pankratz
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