Understanding  Purchasing Power

When it comes to understanding the economy and making smart financial decisions, one important term to understand is purchasing power. In simple terms, purchasing power refers to the amount of goods or services that can be purchased with a certain amount of money. Factors such as disposable income, inflation rates, and cost of living can all impact an individual's purchasing power.

What is Purchasing Power?

The concept of purchasing power has been defined in various ways by different experts in economics. However, at its core, it refers to the ability of an individual or household to purchase necessities like food, clothing and shelter that they need for survival.

How Can Disposable Income Impact Purchasing Power?

Disposable income plays a crucial role in determining an individual's overall purchasing power. Disposable income is simply the income that remains after taxes have been paid off as well as other necessary deductions like healthcare expenses.

For example: If two individuals are earning $50k annually but one has higher medical costs taking away $5000 from their disposable annual earnings ,then The person without those medical expenses would end up having more purchase .. therefore greater decision-making abilities when deciding how much money they can spend on basic needs versus things like luxury items or entertainment costs.

Effects of Inflation Rates on Purchasing Power

Inflation rate means price rise over time .This factor affects both consumers and producers because prices increase which decreases demand (Purchase) thus decreasing production ultimately leading to economic stagnation or recession.. Therefore,inflation rates negatively impacts upon consumer’s purchasing powers since basic commodities become increasingly expensive while incomes remain stagnant .

For Example,A decade ago you were able buy whole meal at 1$ but now with high inflation rate you may need around 2$.Therefore,your Purchase power has decreased owingdueTo high inflation.

Cost Of Living And Its Relationship With PP

Cost-of-living is perhaps one most significant factors people consider before moving to certain areas or deciding that they can afford it comfortably. It refers to the overall cost of living in a particular location, including expenses like housing costs, groceries and transportation.

Higher cost of living ultimately means lower purchasing power because you have less disposable income out every month after bills and necessary expenses are taken off.Potentially leading individuals /households having lesser purchase decision-making abilities .

The Impact of Government Policies on Purchasing Power

Various government policies impacts individual’s/joint household spending . For example Budgetary allocation ,Tax policy , Social security benfit etc all determine consumer's purchasing powers by changing these factors cause more profits for business hence tax revenues rise also increase in total national output as demands increases. Therefore If govt raises tax then consumer may not able spend much due higher taxation thereby decreasing their Spending ability..

How Purchasing Power Relates To Investment Decisions?

The concept of purchasing power is crucial when making investment decisions as well. When investing your money, you want to ensure that you're getting the best return possible while still maintaining a reasonable level of risk exposure.

Therefore most investor look at inflation rate which will likely impact upon how their investments perform over time.If Inflation rate rises rapidly it would lead consumers reducing discretionary expenditure (purchase) therefore businesses associated with non-necessities will suffer loss while basics such food sector thrive.

Maybe considering bond market fixed coupons could be preferential against other options since bonds usually produce steady returns based capital holders' ability yet no salary deductions factored into them which makes them reliable investments despite moderate returns

# References

  1. Johnson,D & Smith,K.,(1997). Purchasing Power: A Businessman's Guide. New York: Harper Collins Publishers.
  2. Tucker,P,& Adams,L.(2016).Understanding Economics Today.New York : Cengage Learning
    3.Harvey,W.,(2020).A Concise Introduction Of Microeconomics Concepts. E-book
  3. Mankiw,G.,(2017).* Macroeconomic's Principles.*Cengage Learning Publications.
  4. Stark,D & Cook,B .,(2001). Economic Theory for Business : Competetive advantage and profit maximization strategy. Oxford University Press publishinngs
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