Promotional packaging refers to the use of product packaging design and custom packaging solutions to promote a brand or product. Branded packaging can help make a product stand out on shelves or during shipping, while gift wrapping options can add an extra touch of personalization. Packaging materials can also be chosen specifically for their eco-friendliness or durability.
Promotional packaging can have several benefits for businesses, including increased brand recognition, improved customer experience, and higher sales. Branded packaging helps establish a visual identity for a company, while gift wrapping options can make customers feel appreciated and valued. Choosing eco-friendly or reusable packaging materials can also show a commitment to sustainability.
To create effective promotional packaging, businesses should consider their target audience and brand message. Custom packaging solutions can be designed to reflect the values and personality of a brand while serving functional purposes such as protecting products during shipping. Attention-grabbing designs and high-quality materials can also help make a product more appealing to customers.
Promotional packaging can take many forms, including custom printed boxes, branded bags, unique labels or stickers, and even specially designed containers for products such as cosmetics or food items. Gift wrapping options may include ribbon, tissue paper, or personalized cards.
Materials commonly used in promotional packaging include paperboard and cardboard for boxes and containers, plastic for bags and pouches, and sustainable materials such as bamboo or recycled plastics as eco-friendly alternatives.
While regular product packaging is designed primarily for functional purposes such as protecting products during shipping or storage, promotional packaging includes additional elements intended to promote the product or brand. This may include customized designs, branded materials, or gift wrapping options.
Promotional packaging can help businesses stand out in competitive markets, build brand recognition, and ultimately increase sales. Custom packaging solutions can also help create a more memorable and positive customer experience.
References:
"Packaging Design: Successful Product Branding from Concept to Shelf" by Marianne R. Klimchuk and Sandra A. Krasovec
"Branding: In Five and a Half Steps" by Michael Johnson
"Sustainable Packaging Handbook" by Sina Ebnesajjad
"The Big Book of Packaging Prototypes: Templates for Innovative Cartons, Packages, and Boxes" by Will Burke
"Gift Wrap Paper Sourcebook: More than 500 Designs for All Occasions and Uses" by Sarah von Wellsheim
