If you work in the world of Ad Tech, Digital Marketing, Content Marketing, SEO or Email Marketing, you might have come across the term "progressive proofs" or "progs". But what exactly are progs? In this post, we'll take a closer look at this concept and answer some of the most frequently asked questions about it.
Progressive proofs (progs) are a type of proof that allows you to see how your advert or content will look across different devices and platforms. They're useful for ensuring that your creative looks good on desktop as well as mobile devices, and across different browsers and email clients.
Progressive proofs (progs) are important because they allow you to catch any issues with your creative before it goes live. By seeing how your ad or content looks across different devices, you can make sure that it's optimized for each platform and provide a better user experience.
Typically, progressive proofs (progs) are created by using software that simulates how your ad or content will look on different devices and platforms. This can include desktop computers, laptops, tablets, and smartphones. Additionally, the software may also mimic different email clients and browsers.
Using progressive proofs (progs) in your marketing ensures that your creatives look their best across all platforms. This can help to increase engagement rates and reduce bounce rates. Additionally, progs can save you time and money by catching any issues before your campaign goes live.
The benefits of using progressive proofs (progs) include ensuring that your ads or content look their best across all platforms, improving user experience and engagement rates, reducing bounce rates and catching any issues before they go live.
There are many different software options available for progressive proofing(proging). Some popular options include Adobe Creative Suite, Sketch, Figma, InVision Studio among others.