Understanding  Product Lifecycle

As a business owner, understanding the product lifecycle is crucial for the success of any product. The concept of product lifecycle refers to the stages that a product goes through from its development to its eventual decline in sales and profitability. In this post, we will explore what it means by "Product Lifecycle" and cover six popular subtitles relating to it.

What is Product Lifecycle?

Product Lifecycle entails everything involved in bringing a new item into existence and then gradually reducing demand until it eventually disappears from store shelves altogether. Simply put, it's about how products evolve during their lifespan in terms of sales revenue, consumer demand, profit margins, competition levels, marketing strategies all with goal sustainability.

New Product Development Process

New Product Development Process (NPDP) describes those steps that require throughout processsiness ideation up to delivery stage as completed projects. It involves interactions between teams or personnel enhancing innovation which leads to competitive advantages within market space.

Product Launch Strategies

A product launch strategy, also known as go-to-market-plan(GTMP), focuses on creating awareness around your new products' value proposition among potential customers - this approach enables businesses gain traction ahead of their competitors while addressing customer needs such as Branding Awareness etc…

Product Differentiation Techniques

The aim behind differentiating one's products from competitors is clear- standing out amidst context clutter! Companies have used several product differentiation techniques, including distinguishing unique features,, price points types and quality aspects coupled with benefits such things add real values baring comparisons basis .

Product Positioning Tactics

Correct positioning tactics give companies an edge over competitors; still many often misposition because they try speaking too generally rather than specifically! Effective product positioning tactics reflects uniqueness that grasps consumers' attention sets apart similar offers.would achieve targeted goals only when buyers can see why one brand meets their specialized requirements/needs.

Product Life Cycle Stages

Another important aspect under review is Product lifecycle stages, In summary, there are 4-5-stages each representing gradual growth and decline times that products go through their lifetimes. This insight applies specifically whether businesses should try to revive or retire a product for the best returns.

Reference

  1. Kotler & Keller (2019), Marketing Management: Global Edition,16th edn, Pearson Education Limited.
  2. Anderson, J.C., Narus, J.A., & Rossum, W.V.(2006).* Customer value propositions in business markets,* Harvard Business Review.
  3. Ulrich K.T.& Eppinger.S.D(2020),Product design development(7th**ed.), McGraw-Hill Higher Education.
    4.Berry.L L.B.(1995)."Relationship Marketing of Services-Growing Interest Emerging Perspectives",Journal of the Academy of Marketing science49(1):25-28)
    5.Allen,C.(1988). Cascading Category Leaders":An Emergent Strategy phenomenon",journalof marketing research ,25(August)331-341
Copyright © 2023 Affstuff.com . All rights reserved.