Understanding  Price Match Guarantee

If you're shopping around for a product, you might have come across the term "Price Match Guarantee". But what does it really mean? In simple terms, a Price Match Guarantee is a policy where a retailer promises to match the lower price of a product offered by their competitors. This could mean that you can get the same product at a cheaper price, without having to switch stores.

What is Price Match Guarantee?

A Price Match Guarantee refers to a retailer's policy of matching the lower price of an identical product offered by their competitors. The purpose of this policy is to attract customers by offering competitive pricing in the market.

What is Price Guarantee?

A Price Guarantee is similar to the Price Match Guarantee policy, in that it promises the lowest price for products sold in-store or online. However, instead of matching a competitor's lower price, this policy assures customers that they will get the best price from the same retailer.

What is Competitive Pricing?

Competitive pricing focuses on setting prices that are comparable or better than those offered by competitors in the market. Retailers use this tactic as a marketing tool to attract customers who are looking for value.

What is Best Price Promise?

The Best Price Promise policy assures customers that they will receive the lowest possible price for their purchase. Retailers who offer this policy may also include additional benefits such as free shipping or extended warranties to entice customers.

What is Price Matching Policy?

A Price Matching Policy outlines how retailers will match competitor prices and what conditions must be met before they do so. This includes factors such as identical products, availability, and timeframes.

Why Do Retailers Offer a Price Match Guarantee?

Retailers offer a Price Match Guarantee as part of their marketing strategy to attract more customers and gain an edge over their competitors. By offering competitive pricing and assuring customers they are getting the best deal, retailers hope to build customer loyalty and increase sales.

How Do I Claim a Price Match Guarantee?

To claim a Price Match Guarantee, customers must often provide proof of the lower price offered by a competitor. This may include providing a screenshot or presenting a printed advertisement. Each retailer may have different policies in place, so it's important to read the fine print before making a purchase.

References:

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  • Jain, S. C., & Gupta, S. (2004). Handbook of Research in Retailing and Marketing (2nd ed.). Springer.
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  • Dubois, B., & Gadde, L.-E. (2000). The Construction Industry as an Actor in Environmental Marketing Strategies: A Conceptual Discussion with Empirical Illustrations from Sweden and France. Journal of Business Research, 47(2), 131–141. https://doi.org/10.1016/S0148-2963(98)00003-X
  • Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B. L., & De Colle, S. (2010). Stakeholder Theory: The State of the Art. Cambridge University Press.
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