Post Impression

Post impression is a term used in advertising to describe the view of an ad by a user after it has been displayed. This metric is useful in measuring the impact of an ad campaign on potential customers.

In this post, we will explore the definition of post impression, how it relates to digital marketing and programmatic advertising, and the importance of measuring it. We will also answer some of the most common questions about post impression.

What is Post Impression?

Post impression refers to the number of times an ad is viewed by a user after it has been displayed. It measures how many times a user saw an ad even if they did not click on it or take any action. This metric is important for advertisers because it helps them understand the reach and effectiveness of their campaigns.

How Does Post Impression Relate to Digital Marketing?

In digital marketing, post impression is used to measure the impact of display ads, social media ads, and other forms of online advertising. It helps advertisers assess whether their ads are reaching their target audience and driving brand awareness.

What is Programmatic Advertising?

Programmatic advertising is a method of buying and selling digital advertising space through an automated bidding process. It uses data and algorithms to target specific audiences and optimize campaigns for better performance.

Post impression plays a critical role in programmatic advertising because it helps advertisers understand which ads are performing well and which ones need improvement.

Why Is Measuring Post Impression Important?

Measuring post impression is important because it provides advertisers with valuable insights into the effectiveness of their campaigns. By understanding how many times users have viewed an ad, advertisers can make data-driven decisions about how to optimize their campaigns for better performance.

How Is Post Impression Calculated?

Post impression is calculated by tracking the number of times an ad is viewed by a user after it has been displayed. This information can be obtained through various tracking technologies such as cookies, pixels, and tags.

What Are Some Best Practices for Measuring Post Impression?

Some best practices for measuring post impression include setting clear campaign objectives, selecting the right metrics to track, and using advanced analytics tools to monitor performance. Advertisers should also ensure that they are tracking post impression across all devices and platforms to get a holistic view of their campaigns.


  1. "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey
  2. "Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time" by Oliver Busch
  3. "Marketing Metrics: The Definitive Guide to Measuring Marketing Performance" by Paul W. Farris
  4. "Programmatic Advertising 2.0: The Rise of Intelligent Advertising" by Oliver Busch
  5. "The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns" by Ian Dodson
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