As a digital marketer or website owner, you must be well-versed in the various keyword match types that you can use to target your ads or optimize your content. One of these match types is Phrase Match. Here's everything you need to know about Phrase Match, including how to use it to your advantage.
Phrase match is a type of keyword targeting in which your ad or content will be triggered when someone searches for a phrase that includes your target keywords in the same order. The search query may also have other words before or after the phrase, but the target keywords must be present in the search query.
Target Keyword: "red shoes"
Phrase Match Search Queries:
Exact match targeting only triggers your ad or content when someone searches for an exact match of your target keywords. In contrast, broad match targeting triggers your ad or content when someone searches for similar phrases, synonyms, and variations of your target keywords.
Phrase match falls somewhere in between exact and broad match targeting. It allows you to capture more relevant search queries than exact match while still maintaining a degree of precision and relevance.
Here are some tips on how you can use Phrase Match:
Before using phrase match, conduct thorough keyword research to identify relevant keywords that align with the intent of your audience. Use tools like Google Keyword Planner, Ahrefs, and SEMRush to find relevant keywords and search volumes.
Grouping similar keywords into themes will help you organize your campaigns and ad groups more efficiently. This will also help you create more targeted ads and content that align with the intent of your audience.
Negative keyword research will help you exclude irrelevant and unqualified search queries from triggering your ads or content. Use tools like Google Ads' search terms report, SEMRush, and Ahrefs to find negative keywords that you can add to your campaigns.
Monitor and adjust your bids regularly to ensure that you're getting the best possible return on investment (ROI) from your campaigns. Increase or decrease your bids based on the performance of your ads or content.
Optimizing your landing pages will help you improve the user experience and increase the likelihood of conversions. Ensure that your landing pages align with the intent of your audience and provide a clear call-to-action (CTA).
In conclusion, Phrase Match is an effective keyword targeting strategy that can help you reach a more qualified audience and increase conversions. Use it in conjunction with other match types and optimization strategies for maximum impact on your campaigns.
