Perceived Quality/Esteem refers to the customer's perception of a brand's reputation, trustworthiness, and overall value. It is how customers view a brand based on their experience with the company, the quality of its products or services, and the feedback it receives from other users.
Perceived Quality/Esteem is crucial for any business that wants to build a strong customer base and maintain brand loyalty. It determines how a company is perceived in the market and can influence purchasing decisions, customer satisfaction, and even revenue. A positive perception of a brand can lead to increased sales, customer retention, and positive word-of-mouth advertising.
Customer experience plays a significant role in shaping a brand's perceived quality/esteem. Customers who have positive experiences with a company are more likely to view it positively and recommend it to others. On the other hand, customers who have negative experiences are more likely to view the brand negatively and share their experiences with others, which can damage the brand's reputation.
Brand loyalty is a critical factor in maintaining a positive perception of a brand. Customers who are loyal to a brand are more likely to defend it against negative reviews or feedback and will continue to purchase from that brand despite competitors' offerings. This helps build consistent positive user feedback and online reviews which help in building Perceived Quality/Esteem.
User feedback can be used as an effective tool for building Perceived Quality/Esteem. Companies that actively seek user feedback and take action on it communicate their willingness to improve their products or services constantly. This reinforces customers' belief that the brand takes their needs seriously, which can positively impact their perception of the brand.
Online reviews can significantly impact a brand's perceived quality/esteem. Positive reviews can attract new customers and help build a positive reputation for the brand. Negative reviews, on the other hand, can damage the brand's reputation and turn potential customers away. That's why it’s important for businesses to monitor and respond to online reviews actively.
