Understanding  Pay Per Call

Are you tired of paying for advertising that doesn't generate leads or sales? Pay per call may be the solution you've been looking for. This innovative marketing strategy allows businesses to pay only for phone calls that result from their advertising efforts.

What is Pay Per Call?

Pay per call is a form of performance-based marketing where advertisers pay publishers only when a potential customer calls a designated phone number after engaging with an ad. Unlike traditional advertising models such as pay per click (PPC) or pay per impression (PPI), pay per call focuses solely on phone calls as a metric of success.

How does Pay Per Call Work?

When an advertiser signs up for a pay per call campaign, they provide a unique phone number to be used in their ads. When a potential customer sees the ad and decides to call the number, the call is routed through a tracking platform that records the details of the call, including the duration and location. The advertiser is then charged based on an agreed-upon rate for each qualified call.

What are the Benefits of Pay Per Call?

Pay per call offers numerous benefits over other forms of advertising, including:

  • Higher conversion rates: Customers who take the time to call a business are more likely to convert into paying customers than those who simply click on an ad.
  • Increased ROI: Since advertisers only pay for qualified calls, they can be sure that their marketing dollars are being spent effectively.
  • Greater control: Advertisers have complete control over which ads are shown and where they appear, allowing them to target their desired audience more precisely.

How does Pay Per Call Compare to Other Advertising Models?

Pay per call differs from other popular advertising models in several ways:

  • Pay per click (PPC) charges advertisers each time someone clicks on their ad, regardless of whether or not it results in a sale or lead.
  • Pay per lead (PPL) charges advertisers for each lead generated, but does not guarantee any specific level of quality or intent.
  • Pay per impression (PPI) charges advertisers based on the number of times an ad is displayed, regardless of whether or not anyone engages with it.
  • Cost per acquisition (CPA) charges advertisers based on the number of sales generated from their ads, but requires a higher level of tracking and attribution than pay per call.

What Industries Benefit Most from Pay Per Call?

Pay per call is particularly useful for industries that rely heavily on phone calls to generate leads and sales, such as:

How Can I Get Started with Pay Per Call?

To get started with pay per call, you'll need to find a reputable publisher or ad network that specializes in this form of advertising. You'll also need to provide a unique phone number to be used in your ads and establish an agreement on rates and billing.

Ready to revolutionize your marketing strategy with pay per call? Contact a pay per call provider today and start driving more qualified leads and sales to your business.


  1. O'Brien, D. J. (2018). Pay Per Call Marketing: How to Promote Your Business Using Pay Per Call Advertising. TCK Publishing.
  2. Shaltoni, A. (2020). Pay Per Call Advertising: A Comprehensive Guide. Independently published.
  3. Sternberg, D. (2017). The Ultimate Guide to Pay-Per-Call Advertising: How to Set Up & Run a Successful Pay-Per-Call Campaign. Createspace Independent Publishing Platform.
  4. Stelzner, M. A., & Murray, J. (2014). Launch: How to Quickly Propel Your Business Beyond the Competition. Wiley.
  5. Sternberg, D. (2016). The Essential Guide to Pay-Per-Call Advertising: How to Drive More Calls, Leads & Sales to Your Business. Createspace Independent Publishing Platform.
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