Understanding  Pass On Rate

Have you ever heard of the pass on rate? It's a crucial metric for measuring how successful your viral marketing efforts are. In simple terms, it's the percentage of people who share your content after viewing it.

A high pass on rate is the key to success in viral marketing, social sharing, word of mouth, engagement rate, and campaign performance. In this post, we'll explore what pass on rate is and how you can increase it for your business.

What is Pass On Rate?

Pass on rate measures the percentage of people who share your content after viewing it. It's an important metric to track because it reflects how well your content resonates with your audience. A higher pass on rate means that more people are engaging with your content and sharing it with their networks.

Why is Pass On Rate Important?

Pass on rate is important because it directly affects the success of your viral marketing campaigns. The more people share your content, the more reach and visibility you'll get in front of new audiences. This can help drive traffic to your site, increase brand awareness, and generate leads and sales.

How to Increase Pass On Rate?

What is the Ideal Pass On Rate?

The ideal pass on rate varies depending on the industry and type of content. However, a pass on rate of 25% or higher is generally considered successful in most industries.

How to Measure Pass On Rate?

You can measure pass on rate by tracking the number of shares your content receives on social media platforms, email, and other channels. There are also a variety of tools available to help you track and analyze your pass on rate, such as Google Analytics and BuzzSumo.

What's Next?

Pass on rate is a crucial metric for measuring the success of your viral marketing campaigns. By focusing on creating high-quality content and making it easy for people to share, you can increase your pass on rate and drive more traffic to your site.


  • "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger
  • "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath
  • "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell
  • "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves" by Adam L. Penenberg
  • "Influence: The Psychology of Persuasion" by Robert Cialdini
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