Paid media is a form of digital advertising that involves paying to display your brand's message or promote your product through various channels. It includes many different formats such as PPC, display ads, ad networks, ad exchanges, retargeting and more. In this post, we'll dive into the world of paid media and answer the six most popular questions about it.
PPC or pay-per-click is a type of paid media where advertisers pay every time someone clicks on their ad. This format is often used in search engine advertising where advertisers bid on keywords related to their business. When someone searches for one of these keywords, the ad appears at the top of the search results page.
Display ads are graphical ads that appear on websites and other digital properties. These ads can be static or animated and can be targeted to specific audiences based on factors such as demographics, interests, and behavior.
Ad networks are platforms that connect advertisers with publishers who have ad space on their website or app. Ad networks help advertisers reach a wider audience by placing their ads on multiple websites and apps.
Ad exchanges are similar to ad networks but operate on an auction-based model. Advertisers bid on ad space in real-time and the highest bidder gets their ad displayed.
Retargeting is a form of advertising that targets users who have interacted with your brand in some way but haven't converted yet. This could be someone who visited your website but didn't make a purchase or someone who abandoned their shopping cart. These users are targeted with ads across various platforms as they continue to browse the web.
Paid media can benefit your business in many ways including increasing brand awareness, driving traffic to your website, generating leads and conversions, improving customer engagement, and more. It allows you to reach your target audience in an effective and measurable way.
