Understanding  Owned And Operated

In the world of Digital Marketing, "owned and operated" refers to a company's digital assets that they own and operate. These can include websites, mobile apps, social media profiles, email lists, and more. In this article, we will explore what owned and operated means in digital marketing and how it can be leveraged for success.

What is "Owned and Operated"?

Owned and Operated (O&O) is a term used to describe digital assets that a company owns and operates. These assets are under the company's full control, allowing them to make decisions about content, design, user experience, and more.

Some examples of O&O assets include:

• Websites: A website that a company owns and operates is an example of an O&O asset. They have full control over the content, design, user experience, and more.
• Mobile Apps: A mobile app owned and operated by a company allows them to control the user experience and content.
• Social Media Profiles: Social media profiles owned and operated by a company offer full control over content creation, communication with customers, and more.
• Email Lists: An email list owned by a company allows them to control the messaging and communication with their subscribers.

How is "Owned and Operated" Used in Ad Tech?

In Ad Tech, O&O refers to the inventory that a publisher owns and controls. This inventory can be sold directly to advertisers or through programmatic advertising platforms.

For example, if a publisher has an O&O website with premium content that attracts a lot of traffic, they can sell ad space on their website to advertisers directly or through programmatic platforms.

How is "Owned and Operated" Used in Video Marketing?

In Video Marketing, O&O refers to the video content that a company owns and operates. This can include videos on their website, YouTube channel, or other digital assets.

By creating high-quality video content that they own and operate, companies can control the messaging, branding, and user experience. This can lead to increased engagement and conversions.

How is "Owned and Operated" Used in Content Marketing?

In Content Marketing, O&O refers to the content that a company owns and operates. This can include blog posts, whitepapers, ebooks, infographics, and more.

By creating high-quality content that they own and operate, companies can control the messaging, branding, and user experience. This can lead to increased engagement, traffic, and conversions.

How is "Owned and Operated" Used in Affiliate Marketing?

In Affiliate Marketing, O&O refers to the affiliate program that a company owns and operates. This program allows other websites or individuals to promote the company's products or services in exchange for a commission on sales.

By owning and operating their own affiliate program, companies can control the commission rates, terms of service, and more. This can lead to increased sales and revenue.

How Can "Owned and Operated" Be Leveraged for Success?

By owning and operating their own digital assets, companies can control the messaging, branding, user experience, and more. This can lead to increased engagement, traffic, conversions, sales, and revenue.

To leverage O&O assets for success:

• Invest in high-quality content creation for your O&O assets.
• Optimize your O&O assets for search engines.
• Develop a social media strategy for your O&O assets.
• Use programmatic advertising platforms to monetize your O&O inventory.
• Create an affiliate program for your products or services.

References

1. Digital Marketing All-In-One For Dummies by Stephanie Diamond
2. Ad Tech 101: The Basics of Advertising Technology by Adam Epstein
3. Video Marketing For Dummies by Kevin Daum, Bettina Hein, and Matt Scott
4. Content Marketing For Dummies by Susan Gunelius
5. Affiliate Marketing for Beginners: A Step-by-Step Guide to Making Passive Income Online by Brandon Herrera.