Over-the-Top (OTT) media refers to the delivery of video and audio content through the internet, bypassing traditional cable, satellite or terrestrial TV platforms. OTT media includes streaming video, audio and other multimedia content delivered over the internet.
In recent years, OTT platforms have gained popularity among consumers, leading to a surge in cord-cutting. This has led to the rise of OTT advertising and an influx of OTT content providers.
In this post, we’ll take a closer look at OTT media and answer some of the most frequently asked questions.
OTT media refers to the delivery of video and audio content over the internet, without the need for a traditional pay-TV subscription. Instead, viewers access content through dedicated apps or websites on their computers or mobile devices. OTT media can be delivered via streaming services like Netflix, Hulu and Amazon Prime Video.
OTT platforms use broadband internet connections to deliver video and audio content to viewers. The content is delivered in real-time or on-demand, allowing viewers to watch content whenever they want. Viewers can access OTT platforms through their smart TVs, streaming devices or mobile phones.
Cord-cutting refers to the trend of consumers cancelling their traditional pay-TV subscriptions in favour of OTT services. This trend has been driven by factors such as rising cable bills and the availability of cheaper and more flexible alternatives.
OTT advertising refers to ads that are served on internet-connected TVs or other devices that allow users to stream video content. Advertisers can target specific audiences based on demographics, location and viewing habits. As more viewers shift from traditional pay-TV services to OTT platforms, advertisers are increasingly investing in this form of advertising.
Some of the major players in the OTT media space include Netflix, Hulu, Amazon Prime Video, and Disney+. These platforms offer a variety of original content, as well as licensed content from other studios.
The future of OTT media looks bright, with continued growth expected in the coming years. As more consumers turn to OTT platforms for their entertainment needs, there will be new opportunities for content providers and advertisers alike.
