Video marketing has become one of the most effective forms of content marketing in recent years. As consumers continue to crave engaging and interactive content, businesses are turning to video to meet those demands. However, traditional video advertising is no longer enough. This is where outstream video comes in.
Outstream video is a type of ad tech that allows businesses to embed videos within their website content. It allows businesses to reach their target audience without disrupting their user experience. In this post, we will answer the most popular questions about outstream video to help you understand its importance in today's digital marketing landscape.
Outstream video is an ad format that plays videos outside of traditional video players. It allows businesses to place videos within their website content, without interrupting the user experience. Outstream video ads can play automatically or by clicking on them, and they can be placed on any page of a website or mobile app.
Outstream video works by embedding a small piece of code into a website's content management system. This code then triggers the Outstream video ad to play when a user scrolls past it on the page. The ad can be served by a third-party ad server or by the business itself.
Outstream video offers several benefits for businesses looking to incorporate video into their marketing strategies. These benefits include:
Compared to other ad formats, outstream video offers several advantages. For example, unlike pre-roll ads that play before a user can access website content, outstream ads allow users to interact with them while still engaging with the website's content. Additionally, outstream video ads can be placed anywhere on a website, not just within video players.
To get started with outstream video, businesses need to partner with an ad tech platform that offers this type of video advertising. They will also need to create a video ad that is engaging and relevant to their target audience. Once the ad is created, it can be embedded into their website content using the appropriate code.
Some best practices for outstream video advertising include:
Outstream video has become an essential part of digital marketing, allowing businesses to engage with their target audience in a non-intrusive way. By incorporating this ad format into your marketing strategy, you can increase your brand's visibility and drive more traffic to your website.