Outstream Video

Video marketing has become one of the most effective forms of content marketing in recent years. As consumers continue to crave engaging and interactive content, businesses are turning to video to meet those demands. However, traditional video advertising is no longer enough. This is where outstream video comes in.

Outstream video is a type of ad tech that allows businesses to embed videos within their website content. It allows businesses to reach their target audience without disrupting their user experience. In this post, we will answer the most popular questions about outstream video to help you understand its importance in today's digital marketing landscape.

What is Outstream Video?

Outstream video is an ad format that plays videos outside of traditional video players. It allows businesses to place videos within their website content, without interrupting the user experience. Outstream video ads can play automatically or by clicking on them, and they can be placed on any page of a website or mobile app.

How Does Outstream Video Work?

Outstream video works by embedding a small piece of code into a website's content management system. This code then triggers the Outstream video ad to play when a user scrolls past it on the page. The ad can be served by a third-party ad server or by the business itself.

What Are the Benefits of Outstream Video?

Outstream video offers several benefits for businesses looking to incorporate video into their marketing strategies. These benefits include:

How Does Outstream Video Compare to Other Ad Formats?

Compared to other ad formats, outstream video offers several advantages. For example, unlike pre-roll ads that play before a user can access website content, outstream ads allow users to interact with them while still engaging with the website's content. Additionally, outstream video ads can be placed anywhere on a website, not just within video players.

How Can Businesses Get Started with Outstream Video?

To get started with outstream video, businesses need to partner with an ad tech platform that offers this type of video advertising. They will also need to create a video ad that is engaging and relevant to their target audience. Once the ad is created, it can be embedded into their website content using the appropriate code.

What Are the Best Practices for Outstream Video Advertising?

Some best practices for outstream video advertising include:

  • Creating short and engaging videos
  • Using sound only when necessary
  • Placing the video ad in a relevant context
  • Optimizing for mobile devices
  • Testing and measuring performance regularly

Outstream video has become an essential part of digital marketing, allowing businesses to engage with their target audience in a non-intrusive way. By incorporating this ad format into your marketing strategy, you can increase your brand's visibility and drive more traffic to your website.


  1. Bollinger, M., & Smith, T. (2017). Video Marketing For Dummies. John Wiley & Sons.
  2. Scott, C., & Patterson, J. (2019). The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns. John Wiley & Sons.
  3. Digital Marketing Institute. (2021). Outstream Video Advertising: A Beginner's Guide.
  4. IAB Tech Lab. (2021). Outstream Video Ad Format Guidelines.
  5. Neil Patel Digital India Pvt Ltd (2018). Complete Guide to Affiliate Marketing.
Copyright © 2023 Affstuff.com . All rights reserved.