Out-stream refers to video advertisements that do not appear within a video player, but rather as standalone units within various types of editorial content. Out-stream video ads are placed within articles, between paragraphs or as part of a scrolling playlist, providing a non-intrusive advertising opportunity that complements the viewer experience.
Out-stream video ads come in several forms, including:
Native video ads are embedded in websites and social media feeds and appear within the context of editorial content. The difference between native and out-stream is that native videos play directly inside the editorial content whereas out-stream videos appear separately from the primary content.
Video header bidding allows advertisers to bid on out-stream ad space programmatically via an auction-based system. This allows for fair competition for ad inventory amongst multiple buyers, ensuring fair pricing and optimal fill rates for publishers.
Out-stream ads tend to have higher viewability rates than traditional pre-roll or in-stream ads because they do not require users to watch them before proceeding with their original content. Additionally, out-stream ads provide better targeting capabilities through contextual relevance, increasing audience engagement.
Out-stream ads provide an opportunity for advertisers to integrate their brand messaging into high-quality editorial content while maintaining a non-intrusive user experience. Common use cases include:
Publishers can use out-stream ads as an alternative monetization method for their editorial content while still providing a quality user experience. Out-stream ads can improve the fill rate of ad inventory, allowing publishers to maximize their revenue potential.
Some best practices for creating effective out-stream video ads include:
