When it comes to online marketing, there are many terms that get thrown around. One term that is often talked about in SEO, analytics, ad tech, content marketing, and digital marketing is the "original referrer."
But what exactly is an original referrer, and why is it so important? In this post, we'll answer the six most popular questions about original referrers and explain why they are so crucial to your online marketing efforts.
An original referrer is the website or page that a user was on before they clicked on a link to your website. For example, if someone clicked on a link to your website from Facebook, then Facebook would be the original referrer.
Understanding where your traffic is coming from is crucial for any online marketer. By tracking your original referrers, you can see which sources are driving the most traffic to your website. This information can help you optimize your marketing efforts and focus on the channels that are most effective.
Tracking original referrers can be done through analytics tools like Google Analytics. These tools will show you where your traffic is coming from and allow you to segment it by original referrer. You can even set up goals and conversion tracking to see which sources are driving the most valuable traffic.
In ad tech, knowing your original referrers can help you optimize your ad campaigns. By tracking where your conversions are coming from, you can adjust your bidding strategies and targeting to focus on the channels that are driving the most valuable traffic.
In content marketing, understanding your original referrers can help you identify which types of content are resonating with your audience. By tracking which sources are driving the most traffic to your content, you can create more of the content that is resonating and less of the content that isn't.
In SEO, knowing your original referrers can help you identify new link building opportunities. By analyzing where your current backlinks are coming from, you can find similar websites and reach out to them for potential link opportunities.