Are you looking for a way to collect data on consumer behavior without breaking the bank? Look no further than the omnibus panel! This research method is a cost-effective way to collect survey data from a diverse group of respondents. Here’s everything you need to know about omnibus panels:
An Omnibus Panel is a type of market research where multiple clients share the same questionnaire, and respondents answer questions about more than one subject. It is conducted regularly, usually on a weekly or monthly basis.
An Omnibus Panel works by sharing costs among participants who submit questions they are interested in having answered. These questions are then added to a larger questionnaire that is given to participants who represent the general population.
The biggest benefit of using an Omnibus Panel is cost-effectiveness. Since multiple clients share the same survey, each client bears only a fraction of the cost. The panel also provides quick results and access to a diverse group of respondents.
Data is collected using surveys, with respondents answering questions on topics ranging from shopping habits and political opinions to attitudes towards brands and products.
Through an Omnibus Panel, you can learn about consumer behavior, opinions, and attitudes towards various products and services. You can also identify trends in the market and gain insights into what drives consumer buying decisions.
An Omnibus Panel can help businesses make informed decisions about product development, advertising campaigns, and overall marketing strategies. It provides insights into consumer behavior that can guide businesses in tailoring their products or services to meet customer needs.
Market research has never been easier thanks to the Omnibus Panel. It’s a cost-effective way to collect data on consumer behavior and gain valuable insights into the market. So why not give it a try?
Krosnick, J. A., & Presser, S. (2010). Question and Questionnaire Design. In Handbook of Survey Research (pp. 263-313). Emerald Group Publishing Limited.
Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, phone, mail, and mixed-mode surveys: The tailored design method (fourth ed.). Wiley.
Groves, R. M., Fowler Jr, F. J., Couper, M. P., Lepkowski, J. M., Singer, E., & Tourangeau, R. (2009). Survey methodology (Vol. 561). John Wiley & Sons.
Kish, L., & Frankel, M. R. (1974). Inference from complex samples. Journal of the royal statistical society: Series B (methodological), 36(1), 1-37.
Ghauri, P., & Gronhaug, K. (2020). Research Methods in Business Studies (5th ed.). Pearson Education Limited.
