Negative space or whitespace is an essential element in design that often takes a back seat. It is the space between design elements that helps create a balance and harmony in the overall layout. Negative space is not just "empty" space, but a crucial part of the design that helps to communicate the message effectively.
What is Negative Space?
Negative space is any white or empty space around, between or within the design elements. It is also known as whitespace, referring to the absence of text, images, or any other visual element.
What are the Benefits of using Negative Space?
The use of negative space has multiple benefits that cannot be overlooked when designing:
- Enhances Legibility: By creating ample negative space around text and visuals allows for better readability and comprehension.
- Increases Focus: Negative space creates emphasis on important parts of your design, by adding a visual distinction to your content.
- Creates Balance: Using negative space correctly helps maintain proper balance and proportion in your composition.
- Minimalism: With minimalistic designs being all the rage nowadays, designers can use negative space to their advantage and make their creations unique.
How to create Negative Space?
To create negative space in your design consider using:
- Proximity: Elements that are close to each other shares proximity; this makes it easier for audiences to identify relationships between them. Use proximity to ensure that elements with content are well-spaced out.
- Layout: A well-planned layout not only creates balance but also adds weightage to your content. Ensure you have enough white spaces around important information so that it doesn't get lost in all the clutter
- Typography: Fonts can impact legibility and readability; choose fonts wisely. Designers should pay attention to their letter spacing (also called tracking) and line spacing (leading) so that they complement each other.
Looking Beyond Empty Spaces
Negative space is more than just an empty space; it’s an integral part of your design. A well-thought-out use of negative space can elevate your design and create a visual impact that resonates powerfully with viewers.
References:
- Envisioning Information by Edward Tufte
- The Elements of Typographic Style by Robert Bringhurst
- White Space is Not Your Enemy by Kim Golombisky and Rebecca Hagen
