Understanding  Navigational Search

Navigational search is a type of search query where users input specific brand or website names to navigate directly to those pages. This type of search aims to find a particular website or webpage, rather than searching for information about a specific topic.

Navigational search queries can be beneficial for brands as they indicate high brand loyalty and engagement with a website. It also saves users time by taking them directly to the website they want to visit, rather than having to sift through search results.

What is Brand Search?

Brand search is a navigational search where users enter the name of a particular brand into the search engine with the intention of visiting that specific brand's website.

For example, if a user wants to visit Nike's website, they would type "Nike" into the search bar instead of searching for "athletic shoes".

What is Domain Search?

Domain search is another form of navigational search where users input the domain name of the website they want to visit.

For example, if a user wants to visit Amazon's website, they may type "Amazon.com" directly into the search bar instead of typing "online shopping websites".

What is URL Search?

URL search is similar to domain search in that users input the full URL address of the page they want to visit directly into the search bar.

For example, if a user wants to visit https://www.google.com/maps, they would type "https://www.google.com/maps" directly into the search engine.

How Does Internal Link Structure Affect Navigational Search?

A website's internal link structure can impact navigational searches as it determines how easy it is for users to find their way around a site.

A well-organized internal link structure can make it easier for users to navigate directly to different pages on a site and increase the likelihood that they will return in future navigational searches.

How Does Indexability Affect Navigational Search?

Indexability refers to the ability of search engines to index pages on a website. If a website is not easily indexable, users may have difficulty finding it through navigational searches.

Having an indexable website with high-quality content and clear organization can increase the chances of users finding the website through navigational search.

Why is Navigational Search Important for Brands?

Navigational search is important for brands as it indicates high brand loyalty and engagement. Users who perform navigational searches have typically visited a brand's website before and are likely to return in future navigational searches.

In addition, if a brand's website is easily accessible through navigational search, it can increase brand awareness and recognition.


  • Moz.com's Guide to SEO by Rand Fishkin
  • The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola
  • Search Engine Optimization All-In-One For Dummies by Bruce Clay
  • SEO 2019: Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke
  • The Definitive Guide to SEO in 2021 by Backlinko
Copyright © 2023 Affstuff.com . All rights reserved.