Understanding  Natural Link Profile

As more businesses compete for visibility online, search engines like Google are becoming stricter in their assessments of what constitutes a "natural" link profile. A natural link profile is one that has been built organically over time, with a diverse range of backlinks originating from reputable sources. In this post, we'll explore what it means to have a natural link profile and why it's important for online success.

What is a Natural Link Profile?

A natural link profile is a collection of backlinks that appears to be acquired through organic means rather than being artificially manipulated. There are several characteristics of a natural link profile, including:

  • Diversity of backlinks: A diverse set of links indicates that the website has been referenced by many different sources across various categories.
  • Link growth over time: In a natural link profile, links are acquired gradually over time, rather than being added all at once.
  • Reputable sources: Links should come from high-quality sources that are trustworthy and relevant to the website's content.

Why is Natural Link Acquisition Important?

Natural link acquisition is important because it helps to build trust and authority with search engines. When search engines see that websites are acquiring links naturally, they assume that the content on the website is valuable and relevant to users. This can lead to higher rankings in search results pages and increased organic traffic.

What is Organic Link Building?

Organic link building refers to the process of acquiring links through natural means rather than artificially manipulating them. This involves creating valuable content that other websites naturally want to reference and share with their audience.

How Can Natural Link Profile Analysis Help Your Website?

Natural link profile analysis can help your website by identifying areas where your backlink profile might be lacking. By analyzing your current set of backlinks, you can identify which sources need improvement or which areas might be overrepresented. This can help you create a more diverse and organic set of backlinks that will help you rank higher in search results.

How Can I Increase Diversity of Backlinks?

There are several ways to increase the diversity of your backlinks, including:

  • Creating valuable content that other websites want to share
  • Guest posting on other relevant websites in your industry
  • Building relationships with journalists or influencers who might write about your website or product


In order to succeed online, it's important to have a natural link profile that is diverse and has been built over time through organic means. By understanding the characteristics of a natural link profile, you can improve your website's search engine visibility and attract more organic traffic.


  1. Kelsey Jones, "Link Building Fundamentals," 2019.
  2. Brian Dean, "The Definitive Guide to Link Building," 2019.
  3. Moz, "Link Building," 2020.
  4. Neil Patel, "What is Link Building? A Beginner's Guide," 2019.
  5. Eric Ward and Garrett French, "Ultimate Guide to Link Building," 2017.
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