Understanding  Mobile Strategy

Mobile Strategy refers to the overall plan of an organization to effectively engage with its audience via mobile devices. Mobile devices have become an integral part of our lives and businesses need to ensure that their digital assets are accessible and engaging across all devices. A well-formulated Mobile Strategy can help businesses to better engage with their target audience, improve customer experience, and ultimately drive more revenue.

What is Mobile Strategy?

Mobile Strategy is a set of plans and tactics that organizations use to optimize the mobile channel for their business. It involves taking a comprehensive view of the different mobile technologies available, identifying which ones are most relevant for your target audience, and then developing a plan that incorporates these technologies in a way that is aligned with your broader business goals.

Why is Mobile Strategy Important?

Mobile devices are the primary way people access digital content today. In fact, over 50% of internet traffic comes from mobile devices. Given this trend, having a well-thought-out Mobile Strategy has never been more important for businesses. It helps organizations reach and engage with customers on their preferred platform, create positive user experiences, and drive revenue growth.

How Does Mobile App Development fit into Mobile Strategy?

Mobile app development is a critical component of a comprehensive Mobile Strategy. It involves creating customized applications that provide unique value to your target audience. A great mobile app needs to be intuitive, easy-to-use, and offer features that make people's lives easier or more fun.

What is Responsive Design?

Responsive design is the practice of designing websites or apps that adapt to different screen sizes, making them easy to use on any device. By using responsive design techniques in your Mobile Strategy, you can ensure that your website or app provides an optimal user experience no matter what device they're using.

How Does User Experience Optimization (UXO) fit into Mobile Strategy?

User Experience Optimization (UXO) is the process of improving user interactions with your website or app to enhance their overall experience. This is essential when developing mobile-friendly digital assets, as the small screen sizes and other limitations of mobile devices can make it challenging to create a great user experience.

What are Push Notifications?

Push notifications are messages that pop up on a user's mobile device, providing them with relevant and timely information. They can be used in a variety of ways, like sending notifications about new content, special offers, or event reminders. When executed correctly within your Mobile Strategy, push notifications can improve engagement and drive revenue growth.

How does In-App Advertising fit into Mobile Strategy?

In-app advertising involves placing ads within mobile applications to generate revenue or promote products/services. It can be an effective way of monetizing your app, reaching new customers or building brand awareness. You need to be cautious when using in-app advertising as it may negatively impact your user's experience.


  1. Mobile Marketing: An Hour A Day” by Rachel Pasqua & Noah Elkin
  2. “The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment” by Ted Schadler
  3. “The Art of Mobile Persuasion: How the World’s Most Influential Brands are Transforming the Customer Relationship through Courageous Mobile Marketing” by Jeff Hasen
  4. “Mobile Marketing: Strategies for Mobile Consultants to Build a Profitable Local Marketing Business” by Bob Bentz
  5. “Mobile App Development with HTML5” by Vidal Graupera, published by Packt Publishing
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