Mobile mediation is a process that helps mobile app developers maximize their revenue by managing multiple ad networks in a single platform. By using mobile mediation, app developers can optimize their ad inventory through real-time bidding and programmatic advertising. This allows them to increase their revenue while minimizing the risk of ad fraud.
Mobile mediation works by aggregating multiple ad networks in a single platform, allowing app developers to access a larger pool of advertisers. When a user opens an app, the mediation platform sends a request for an ad to all the networks in its inventory. The network that bids the highest amount for that impression gets to display their ad.
The benefits of mobile mediation include:
Mobile mediation is a subset of Ad Tech, which encompasses all technologies related to advertising. Ad Tech includes programmatic advertising, real-time bidding, and data management platforms (DMPs). Mobile mediation specifically focuses on optimizing mobile app inventory by managing multiple ad networks.
Mobile mediation is an important component of digital marketing because it allows advertisers to reach their target audience through mobile apps. By using mobile mediation, advertisers can bid on impressions in real time and display their ads to users who are most likely to be interested in their products or services.
Mobile mediation is relevant to both video marketing and content marketing because it allows advertisers to display their video ads or sponsored content within mobile apps. By using mobile mediation, advertisers can access a wider pool of app users and reach their target audience more effectively.
