Marketing collateral refers to the tangible materials that businesses use to promote their brand, products, or services. It includes a wide range of materials such as brochures, flyers, product catalogs, sales presentations, case studies and more.
The primary purpose of marketing collateral is to provide potential customers with detailed information about a business's offerings so they can make informed buying decisions.
In this post, we will explore the definition and purpose of marketing collateral further by answering some popular questions related to this topic.
Brochures are an important form of marketing collateral that provides essential details about a company's products or services. They typically feature colorful graphics along with concise descriptions and pricing information for each offering.
Brochures have been widely used by companies for decades now and remain an effective method for promoting brand awareness among target audiences.
Flyers offer similar benefits like brochures but tend to be one page in length. They serve as quick-reads that convey significant messages regarding new product launches/offerings/events etc., absorbing basic data quickly through its identified USPs (Unique Selling Propositions).
They can get converted into mini-posters/thumbprints placed at prominent social places like multi-storey buildings elevators/waiting areas sited on different floors/sections sufficiently secured enough after getting permissions from concerned authorities preserving regional/state/provincial public nuisance control policies.
Product catalogs display all of the products available from a particular company along with high-quality images showcasing those very same items in action/on sale/benefits clearly presented right next,the customer gets better clarity/detailed explanations/data sheets making it possible for them to understand more precisely what is being offered.
Sales presentations enable salespeople within organizations highlighting specific features & benefits of their products/services. These presentations can mean the difference between gaining a new business lead or losing an opportunity altogether.
Sales presentations typically include visuals and messaging designed to tenaciously hold the customer's attention, while gradually offering relevant aspects of product/service along with any additional information without overloading it.
Case studies are in-depth reports that focus on how businesses have addressed challenges through unique practices/approach/product diversification etc., using dataproofs/statistics providing detailed insights into each of those issues.
Marketing collateral benefits from case studies, as they build trust among target audiences and provide valuable data points that may influence buying decisions/confidence/loyalty more for potential future solutions offered by companies.
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