Understanding  Make Good

As a business owner or marketer, your success greatly relies on your customers' satisfaction and trust. In order to make good and establish a positive brand image, there are important elements that must be taken into consideration such as customer service, product quality, reputation management, and consumer confidence. In this post, we will explore the basics of ensuring customer satisfaction while maintaining a good brand reputation.

What is Make Good?

Make Good is the act of correcting errors, resolving issues or complaints in a way that satisfies the customer. It’s an approach that prioritizes the needs of your customers and builds trust between your brand and your target market.

Why is Make Good important?

Making good helps to build a strong relationship with customers by showing them that you value their feedback and concerns. This not only helps to establish trust in your brand but also leads to repeat business and positive word of mouth marketing.

How can I ensure quality products?

Product quality is key to earning customer loyalty. To ensure quality products consistently:

  • Set clear standards for product creation
  • Use only high-quality materials
  • Regularly assess critical points in production
  • Give thorough training to team members

By prioritizing product quality in these ways, you reduce instances of customer dissatisfaction with your products.

How should I manage my reputation online?

Managing online reputation requires time-consuming monitoring but it is important as most consumers rely on reviews when making purchasing decisions. Here are few ways you can manage reputation:

  • Monitor social media platforms
  • Respond quickly to both negative & positive feedback
  • Engage with consumers

By responding quickly and proactively addressing negative feedback about your brand/product/service you can mitigate potential damage to your online reputation.

Why does brand image matter?

The way others perceive your company determines how likely they are to do business with you or recommend you. A favorable brand image looks good not just on paper, but also provides long-term stability for businesses by fostering strong relationships with customers.

How can I build consumer confidence?

Building consumer confidence requires providing excellent experiences at every touchpoint between customers and the company. Here are some ways for building consumer confidence:

By focusing on these aspects of customer experience rather than just selling products or services ensures consumer confidence in this highly competitive market.


  1. Fractl (2020). The Unwritten Rules of Managing Online Reputation.
  2. Seth Godin (2018). This Is Marketing: You Can't Be Seen Until You Learn To See.
  3. Andrew Matthews (2019). Making Friends: Personalise Your Business Relationships.
  4. Bain & Company (2021). How SMEs Can Win in the New Era of E-commerce?
  5. Hubspot (2020). 8 Steps Businesses Can Take Right Now Improve Their Google Search Rankings
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