As an email marketer, you've likely heard about the term "list churn." But what exactly is it and why should you care? In simple terms, list churn refers to the rate at which subscribers leave your email list over a given period of time. This could be due to a variety of reasons such as outdated or irrelevant content, poor email deliverability, or simply losing interest.
But fret not! Addressing list churn is possible with proper subscriber attrition management. Here's what you need to know:
Subscriber attrition refers to the rate at which subscribers leave your email list. Knowing this metric can help you identify possible issues and tweak your email campaign accordingly.
Unsubscribe rate is a critical metric because it indicates the number of subscribers who have opted-out of receiving further emails from you. High unsubscribe rates can negatively impact your sender reputation and email deliverability.
List hygiene refers to the process of maintaining a clean email list by removing invalid or inactive emails. This can help improve engagement rates and reduce bounce rates, ultimately impacting your list churn rate.
List management involves segmenting your email list into different categories based on subscriber behavior or demographics. By doing so, you'll be able to send targeted emails that are more relevant to each group, thereby reducing unsubscribes.
If your emails aren't being delivered properly, subscribers won't even have the chance to read them. Poor deliverability can cause high bounce rates and unsubscribes, ultimately leading to increased list churn.
Overcoming list churn requires a strategic approach that includes proper subscriber attrition management, list hygiene, list management, and email deliverability. By continually monitoring and tweaking these metrics, you'll be able to reduce list churn and keep subscribers engaged.
Now that you have a better understanding of list churn, check out these resources for further reading:
