Linkable assets refer to any piece of content that is created with the aim of being shared or linked to from other websites or social media platforms. In general, linkable assets tend to be informative, engaging or entertaining, and offer value to their audience.
Some examples of linkable assets include:
Linkable assets are important for SEO because they can help increase your website's visibility and authority. When other websites or blogs link back to your content, it signals to search engines that others find your content valuable and worth sharing. This can lead to higher search rankings and more organic traffic.
To create effective linkable assets, you should focus on creating high-quality content that offers value to your audience. This means considering your target audience's interests and needs, as well as incorporating best practices for readability, design and user experience.
Linkable assets can help with lead generation by providing valuable content that attracts potential customers. By offering informational resources such as white papers or eBooks in exchange for contact information, businesses can grow their email lists and nurture leads over time.
Some common mistakes when creating linkable assets include:
To measure the success of linkable assets, you can track metrics such as:
Some best practices for promoting linkable assets include:
