Understanding  Linkable Assets

Linkable assets refer to any piece of content that is created with the aim of being shared or linked to from other websites or social media platforms. In general, linkable assets tend to be informative, engaging or entertaining, and offer value to their audience.

Examples of Linkable Assets

Some examples of linkable assets include:

Why are Linkable Assets Important for SEO?

Linkable assets are important for SEO because they can help increase your website's visibility and authority. When other websites or blogs link back to your content, it signals to search engines that others find your content valuable and worth sharing. This can lead to higher search rankings and more organic traffic.

How to Create Effective Linkable Assets

To create effective linkable assets, you should focus on creating high-quality content that offers value to your audience. This means considering your target audience's interests and needs, as well as incorporating best practices for readability, design and user experience.

Tips for Creating Effective Linkable Assets:

How Do Linkable Assets Help with Lead Generation?

Linkable assets can help with lead generation by providing valuable content that attracts potential customers. By offering informational resources such as white papers or eBooks in exchange for contact information, businesses can grow their email lists and nurture leads over time.

What Are some Common Mistakes When Creating Linkable Assets?

Some common mistakes when creating linkable assets include:

  • Focusing too heavily on self-promotion
  • Creating content that is too narrow in focus
  • Failing to optimize for search engines
  • Overlooking the importance of design and readability

How Can You Measure the Success of Linkable Assets?

To measure the success of linkable assets, you can track metrics such as:

  • Number of backlinks to the asset
  • Social shares and engagement
  • Organic traffic to the page
  • Conversions or lead generation from the content.

What Are Some Best Practices for Promoting Linkable Assets?

Some best practices for promoting linkable assets include:


  1. "Linkable Assets: A Guide on Creating Content That Attracts Links." SEJ, 2019. https://www.searchenginejournal.com/linkable-assets/295521/
  2. "The Ultimate Guide to Link Building with Content for SEO." Moz, 2021. https://moz.com/learn/seo/link-building-content
  3. "Link Building: The Definitive Guide." Backlinko, 2021. https://backlinko.com/link-building
  4. "The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content." QuickSprout, 2020. https://www.quicksprout.com/the-skyscraper-technique/
  5. "Link Building: How To Build Links To Your Website in 2021." Ahrefs, 2021. https://ahrefs.com/blog/link-building/
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