Understanding  Link Relevancy

Link Relevancy: The Key to Effective Link Building

Link relevancy is one of the most important factors to consider when it comes to link building. In simple terms, it refers to the relevance of the link to the content it is linking to. Contextual links, anchor text, topic relevance, backlink profile, and internal linking are all important aspects of link relevancy. In this post, we'll go over some of the most popular questions about link relevancy and how you can optimize your linking strategy.

What are Contextual Links?

Contextual links are links that are placed within the body of the content, rather than in the header or footer. These types of links are considered more valuable because they appear more natural and relevant to the reader. When building contextual links, it's important to ensure that they are relevant to the content on the page and provide value to the reader.

How Important is Anchor Text?

Anchor text is the visible text within a hyperlink. It's important because it helps search engines understand what the linked page is about. However, over-optimizing anchor text can lead to penalties from search engines. When building links, it's important to use natural anchor text that accurately describes the linked page.

What is Topic Relevance?

Topic relevance refers to how closely related the linked page is to the content it's linking from. When building links, it's important to focus on topics that are relevant to your industry or niche. This not only helps with link relevancy but also ensures that you're attracting the right audience.

How Important is Backlink Profile?

Your backlink profile refers to all of the links pointing back to your website. Having high-quality, relevant links pointing back to your site can boost your search engine rankings and drive traffic. However, having low-quality or irrelevant links can hurt your rankings and even lead to penalties from search engines.

Why Is Internal Linking Important?

Internal linking is the process of linking to other pages on your website. It's important because it helps search engines understand the structure and hierarchy of your website. Additionally, internal links can help improve the user experience by providing additional information or resources.

How Can I Improve Link Relevancy?

Improving link relevancy requires a combination of strategies. First, focus on building high-quality, relevant links to your site. Second, ensure that your anchor text is natural and accurately describes the linked page. Third, use internal linking to help search engines understand the structure of your site. Finally, regularly audit your backlink profile to remove any low-quality or irrelevant links.


  1. Moz's Guide to Link Building: https://moz.com/beginners-guide-to-link-building
  2. Backlinko's Definitive Guide to Link Building: https://backlinko.com/link-building
  3. Search Engine Journal's Guide to Internal Linking: https://www.searchenginejournal.com/internal-linking-strategy/227963/
  4. The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin
  5. Link Building: How To Build Links To Your Website in 2019 by Tim Cameron-Kitchen
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