Link Bait

If you're into digital marketing, you've probably heard of "link bait." This strategy entails creating high-quality and engaging content that naturally attracts links from other websites, thus boosting your search engine rankings. Link bait is an effective way to increase your online visibility, build your brand authority, and drive traffic to your website. In this post, we'll explore the ins and outs of link bait and how you can use it to improve your SEO efforts.

What is link bait?

Link bait is a type of content that is specifically created to attract links from other websites. It's usually high-quality, engaging, and shareable content that people want to read, watch, or listen to. The idea behind link bait is that if you create something remarkable enough, people will naturally link back to it from their websites or social media profiles.

How does link bait work?

Link bait works by tapping into people's natural inclination to share interesting and valuable content. When people come across something that they find entertaining, informative, or thought-provoking, they're more likely to share it with their friends and followers. This creates a ripple effect that can lead to a lot of organic links back to your website.

What are some examples of link bait?

Some common examples of link bait include:

  • Infographics
  • Quizzes or polls
  • How-to guides
  • Listicles
  • Controversial or opinionated articles

How can you create effective link bait?

To create effective link bait, you need to focus on creating high-quality content that provides value to your target audience. Here are some tips for creating effective link bait:

  • Identify a topic that will resonate with your target audience
  • Research the topic thoroughly
  • Create visually engaging content (e.g., infographics)
  • Use attention-grabbing headlines and titles
  • Make your content easy to share
  • Promote your content on social media and other platforms

What are the benefits of link bait?

The benefits of link bait are numerous. Here are a few:

  • Increased online visibility
  • Higher search engine rankings
  • More organic traffic to your website
  • Enhanced brand authority and credibility
  • More social media followers and engagement

How does link bait fit into a broader digital marketing strategy?

Link bait is just one of many strategies you can use to improve your digital marketing efforts. It falls under the umbrella of content marketing, which encompasses a wide range of tactics aimed at creating and distributing valuable content to attract and retain a clearly defined audience. Other related strategies include viral marketing, social media marketing, link building, and search engine optimization.


  1. Content Marketing Institute. (2019). The Ultimate Guide to Content Marketing Strategy in 2020.
  2. Moz. (2020). The Beginner's Guide to Link Building.
  3. HubSpot. (2021). What Is Viral Marketing?
  4. Search Engine Journal. (2021). What is Social Media Marketing?
  5. Neil Patel. (2020). The Advanced Guide to SEO.
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