Sales can be a tricky process. Every interaction with a potential client is a chance to make or break the deal. But one key element that can help seal the deal is the "leave-behind." A leave-behind is a set of materials that you leave with potential clients after a meeting, presentation, or demo. It can include sales collateral, a sales pitch, business presentation, product demo and other materials that help solidify your value proposition and persuade them to buy your services or products.
A leave-behind is typically used in sales as it helps provide additional information to customers that was not covered during the meeting or conversation. The materials can include anything from brochures, business cards, product samples, pricing sheets and any other marketing material that could help them recall the key points discussed in the meeting.
There are several types of leave-behind materials you can use for different purposes depending on your target audience and their needs including:
Sales Collateral: This type of leave-behind material provides potential customers with visual representations of your products or services. It usually includes brochures, flyers, catalogs or infographics.
Sales Pitch: This type of leave-behind material emphasizes on providing potential clients with an elevator pitch version of your products or services.
Business Presentation: This type of leave-behind material includes presentations slideshows that summarize data in an easy-to-digest way.
Product Demo: This type of leave-behind material includes samples for testing out products or services hands-on.
Client Retention: This type of leave-behind material focuses on providing valuable resources and tools for creating long-term partnerships after closing a sale successfully.
The use of effective Leave-Behind materials provides several benefits such as:
To create an effective Leave-Behind document consider adhering to these tips;
A well-designed Leave-Behind gives you more than just another opportunity to connect with prospects; it also enables you to differentiate yourself from competitors while increasing brand recognition for continued growth. Through crafting content tailored towards specific buyer personas and leveraging targeted marketing campaigns, businesses can ultimately drive their bottom line forward.
