Are you struggling to bring visitors back to your website? Do you want to increase your conversion rates without breaking the bank? If so, then you need to explore the power of retargeting with Last View.
What is Last View?
Last View is a powerful retargeting solution that allows you to display targeted ads to users who have previously visited your website. By using cookies to track user behavior, Last View can help you bring visitors back to your website and increase your conversion rates.
How does Last View work?
When a user visits your website, Last View places a cookie on their browser. This cookie tracks their behavior on your website, such as which pages they visited and what actions they took. Later, when the user leaves your website, Last View will display targeted ads to them on other websites they visit.
What are the benefits of using Last View?
- Increased conversion rates: by targeting users who have already shown interest in your products or services, you can increase your chances of making a sale.
- Cost-effective advertising: because you're only targeting users who are already familiar with your brand, you can save money on advertising costs.
- Easy setup: with Last View's integration with Google Tag Manager, setup is quick and easy.
How do I set up Last View?
Setting up Last View is easy:
- Sign up for an account on the Last View website.
- Install the Last View tracking code on your website.
- Set up your retargeting campaigns in the Last View dashboard.
- Connect your Google Tag Manager account to Last View for easy integration.
How do I track my ROI with Last View?
Last View includes conversion tracking tools that allow you to track the ROI of your retargeting campaigns. By tracking how many users return to your website and make a purchase, you can calculate the ROI of each campaign and make data-driven decisions about your advertising spend.
What are some best practices for using Last View?
- Segment your audience: create different retargeting campaigns for users who abandoned their cart versus users who viewed a specific product.
- Use compelling ad creatives: make sure your ads are eye-catching and communicate the value of your products or services.
- Test and iterate: try different ad creatives, targeting options, and landing pages to find what works best for your business.
References
- Retargeting: The Ultimate Guide to Getting More Conversions, by AdRoll
- Display Advertising: An Hour a Day, by David Booth
- Conversion Optimization: The Art and Science of Converting Prospects to Customers, by Khalid Saleh and Ayat Shukairy
- Google Tag Manager for Beginners, by Dara Fitzgerald
- Marketing in the Age of Google, by Vanessa Fox
