Understanding  Keyword Cannibalization

As part of your SEO strategy, it's crucial to optimize your website's content to rank for relevant keywords. However, a common issue is keyword cannibalization, which occurs when multiple pages on your site are competing for the same keyword.

What is Keyword Cannibalization?

Keyword cannibalization happens when multiple pages on your site target the same keyword. This can lead to confusion for search engines on which page to rank for that keyword. It also leads to a dilution of the strength of each page and may negatively impact the ranking of both pages.

How Does Keyword Cannibalization Occur?

Keyword cannibalization can occur due to duplicate content or a lack of clear hierarchy and organization on your site. It can also happen when you add new content without conducting a content audit or optimizing keywords.

What are the Effects of Keyword Cannibalization?

The effects of keyword cannibalization can be harmful to your website's SEO. It can decrease the visibility and ranking of all pages targeting that specific keyword. Google may also penalize your site for duplicate content.

How Can You Prevent Keyword Cannibalization?

Preventing keyword cannibalization requires proper optimization techniques. Conducting a content audit helps identify any duplicate content or multiple pages targeting the same keyword. Once identified, reorganize your site's hierarchy and structure, using internal linking and redirects to ensure only one page targets each specific keyword.

What is the Role of On-Page SEO in Preventing Keyword Cannibalization?

On-page SEO plays a vital role in preventing keyword cannibalization by ensuring each page targets unique and relevant keywords. Conduct thorough keyword research for each page and optimize titles, meta descriptions, headers, and content accordingly.

Why is Keyword Optimization Important in Preventing Cannibalization?

Keyword optimization is essential in preventing keyword cannibalization by targeting unique and relevant keywords for each page on your site. It ensures that each page has a specific purpose and is not competing with other pages for the same keyword.


Keyword cannibalization can harm your SEO strategy, but it can be prevented by conducting a content audit, optimizing keywords, and using on-page SEO techniques. By ensuring that each page targets unique and relevant keywords, you can prevent multiple pages competing for the same keyword.


  1. The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, Jessie Stricchiola
  2. SEO Fitness Workbook: The Seven Steps to Search Engine Optimization by Jason McDonald
  3. Search Engine Optimization All-in-One For Dummies by Bruce Clay
  4. The Beginner's Guide to SEO: Search Engine Optimization by Moz
  5. On-Page SEO: Optimize Your Website for Better Rankings! By R.L. Adams
Copyright © 2023 Affstuff.com . All rights reserved.