Interactive Video

As technology advances, video marketing is no longer limited to traditional video formats. Interactive videos, the latest trend in video marketing, allow users to interact with the content in real-time, creating a more engaging and immersive experience. In this post, we'll dive into what interactive video is and answer the most popular questions about this innovative technology.

What is Interactive Video?

Interactive video is a new form of video that enables viewers to engage with the content while watching. It can take many forms, including shoppable video, 360-degree videos, and virtual reality (VR) videos. Interactive videos offer a unique experience where viewers are not just passive observers but active participants.

How Does Interactive Video Work?

Interactive videos work by placing clickable elements within the video. These elements can be anything from text boxes, images, or buttons that prompt viewers to take action. The viewer can interact with these elements by clicking on them or using their mouse to move around the screen in 360-degree or VR videos.

What Are the Benefits of Using Interactive Videos?

Interactive videos offer several benefits for businesses looking to enhance their marketing efforts. Firstly, they provide an engaging and immersive experience for viewers, which helps to increase brand awareness and drive conversions. Secondly, interactive videos can be personalized for each viewer, creating a more tailored experience that resonates with them.

What Are Shoppable Videos?

Shoppable videos are a form of interactive video that allows viewers to purchase products directly from the video. By clicking on an item within the video, viewers are taken to the product page where they can complete their purchase.

What Is Personalization in Interactive Videos?

Personalization in interactive videos involves tailoring the content of the video based on the viewer's interests and behavior. By doing so, businesses can create a more personalized experience for each viewer, increasing engagement and driving conversions.

What Is 360-Degree Video?

360-degree video is an immersive video format that allows viewers to move around and explore the video from different angles. This format is particularly useful for businesses looking to showcase their products or services in a more interactive way.


Interactive videos are the future of video marketing. By providing an engaging and personalized experience for viewers, businesses can increase brand awareness, drive conversions, and ultimately, grow their business. If you're interested in incorporating interactive videos into your marketing strategy, reach out to a marketing agency today.


  1. "Interactive Video: Strategies and Practices for Corporate Communications" by Carol A. Savery
  2. "Shoppable Video: A Complete Guide to Social Video Commerce" by Matt Wasserlauf
  3. "Personalized Video Communication: How to Create Customer Connections Without Being There in Person" by Michael Hoffman
  4. "360-Degree Video Production Handbook" by Mark W. Gray
  5. "Virtual Reality Marketing: Using Virtual Reality to Sell Products and Services" by Michael Ivanovitch
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