Understanding  Instagram Highlight Covers

Are you looking for a creative and effective way to make your Instagram profile stand out? Look no further than Instagram Highlight covers. These small graphics can make a big impact on your profile, attracting more followers and increasing engagement. In this post, we'll cover everything you need to know about Instagram Highlight covers, from why they matter to how to create them.

What are Instagram Highlight covers?

Instagram Highlight covers are small graphics that appear at the top of your Instagram profile. They are used to categorize and organize your stories into different themes or topics. Each cover serves as a visual representation of the theme it represents. For example, if you have a highlight cover for travel, the image might feature a plane or a world map.

Why do Instagram Highlight covers matter?

Instagram Highlight covers are important because they provide a quick and easy way for users to navigate your profile. Rather than scrolling through all of your stories to find what they're looking for, users can simply click on the corresponding highlight cover. This can increase engagement and encourage users to spend more time on your profile.

How do I create Instagram Highlight covers?

Creating Instagram Highlight covers is easy and can be done using any graphic design software such as Canva or Adobe Photoshop. You can also use apps like StoryChic or Unfold to create premade templates. All you need is an image that represents the theme of your highlight cover, some basic design skills, and creativity.

How do I add Instagram Highlight covers to my profile?

To add an Instagram Highlight cover to your profile, simply select the "New" option at the top of your profile and choose "Highlight." From there, select the story you want to add to the highlight and choose "Edit Cover." You can then select an image from your camera roll or choose one of the pre-made icons provided by Instagram.

What are some best practices for using Instagram Highlight covers?

Here are some best practices for using Instagram Highlight covers:

  • Use consistent branding across all of your highlight covers.
  • Choose images that are visually appealing and represent the theme of each highlight.
  • Keep text to a minimum.
  • Organize your highlights in a logical order.
  • Update your highlight covers regularly.

How can I use Instagram Highlight covers in my social media marketing strategy?

Instagram Highlight covers can be used in various ways as part of your social media marketing strategy. Here are some ideas:

  • Use them to showcase your products or services.
  • Use them as a way to promote events or webinars.
  • Use them as a way to showcase user-generated content.
  • Use them as a way to provide value by creating educational highlights.

In conclusion, Instagram Highlight covers are an essential part of any social media marketing strategy. They not only help organize your stories but also provide an opportunity to show off your brand's personality and style. So what are you waiting for? Start creating those highlight covers today!


  1. Sharda Baker's "Instagram Marketing for Business: Tips & Strategies"
  2. Neil Patel's "Social Media Marketing Made Simple"
  3. Ryan Deiss' "Digital Marketing For Dummies"
  4. Ad Tech Explained by Patrik Oqvist
  5. Gary Vaynerchuk's Ebook "Crush It!: Why Now Is The Time To Cash In On Your Passion"
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