Understanding  Innovators

Innovators are the people who revolutionize society through their creativity and ingenuity. They come up with new ideas, products, services or processes that change the way we live, work and interact with each other.

Innovative Customers

Innovative customers are those who seek out new products or services that have not yet been widely adopted by the market. These individuals actively look for ways to improve their lives through innovative solutions.

Market Pioneers

Market pioneers are organizations that introduce a new product or service into a previously unknown market. This can be risky but has huge potential rewards if successful.

Early Adopters

Early adopters are people who embrace new technology before it becomes mainstream. They understand the benefits of being an early mover in terms of improved functionality, personal satisfaction and competitive advantage.

Technology Enthusiasts

Technology enthusiasts are individuals who passionately follow technological advancements in order to explore its capabilities and experiment with new tools adopting all types of innovations as soon as they appear on the horizon..

Trendsetters

Trendsetters set current trends by introducing cool styles,aesthetics changes across clothing, music genre’s etc., which can heavily influence consumer behaviours happenings within broader wider society , also initiating multiplicative effects creating ripple-through economic impacts.

References

  • Crossing The Chasm: Marketing And Selling High-Tech Products To Mainstream Customers - Geoffrey A.Moore.
  • Diffusion Of Innovations: Everett Rogers.
  • Seeing What Others Don't: Gary Klein.
    -Little Bets: How Innovation Emerge From Small Discoveries Peter Sims.
    -The Lean Start-Up Book
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